Sales Director On Trade

• The opportunity to lead a drinks business based in the South West.
• Fantastic leadership role with clear progression.

About Our Client

Sales Director On Trade

A high-growth functional drinks brand disrupting the UK beverage market, known for its bold identity and rapid European success. Operating with the agility of a start-up, it is now expanding quickly into the on-trade and seeking commercial talent to fuel its next phase of scale.

Job Description

• Sales Director On Trade
• Develop and own the UK On-Trade sales strategy, delivering growth targets across key groups and operators.
• Secure national listings with major bar groups, pub groups, late-night operators, leisure chains, and hospitality customers.
• Build and lead a performing On-Trade sales team, including KAMs, NAMs, and field execution partners.
• Drive effective route-to-market (RTM) strategies through wholesalers, distributors, and cash & carry networks.
• Negotiate commercial agreements, JBPs, promotional plans, menu activations, and brand visibility initiatives.
• Build strong senior relationships with key customers and buying groups.
• Work cross-functionally with marketing, trade marketing, operations, and supply chain to ensure flawless execution.
• Provide data-driven insight and forecast accuracy to support business planning and production.
• Represent the brand externally with excellence, building credibility and market presence in the on-trade community.

The Successful Applicant

• Sales Director On Trade
• Proven track record at Sales Director or MD level in the ontrade sector
• Strong network across UK bar groups, pub companies, hospitality operators, and leisure chains.
• Expertise in soft drinks, RTDs, premium beverages, or challenger brands is highly advantageous.
• Demonstrable success winning and growing national accounts in the on-trade.
• Strong leadership capabilities with experience building and scaling teams.
• Commercially astute, negotiation-savvy, and highly strategic.
• Entrepreneurial mindset: thrives in a fast-paced, high-growth, brand-led environment.
• Passion for the drinks and hospitality industry, with an instinct for culture, consumer trends, and brand positioning.
• Based in the South West

What's on Offer

• Competitive six figure basic salary.
• Performance-based bonus structure.
• Opportunity to shape the strategic direction of a medium-sized FMCG organisation.
• Collaborative and professional company culture.