Sales Director AFH

Overview

Drive a transformational Away From Home growth agenda across our Snacks and Grains UK business, meaningfully doubling the UK AFH business over the next 2-5 years. Lead a best in class AFH team with key focus on delivering best in class service.

Responsibilities

• Accountability for the development and gaining buy-in to the Away from Home channel strategy, identifying where and how to play.• Lead through an account and field sales team, the profitable development of the business across the Away from Home channel.• Accountable for the mix of PepsiCo products sold through multiple customers specifically developing strategies and tactics to drive high revenue/ impulse packs and products as part of this mix• Accountable for developing and strengthening key customer relationships at Trading Director level. Key custodian to further develop PepsiCo's Partnership with Top accounts • Responsible for setting and consistently communicating a clear vision and objectives to a diverse sales team, to motivate and inspire their performance• Leadership & Development of the wider Sales team• Accountability for the development and execution of the channels annual sales revenue plan• Accountability for effective management of Sales Promotions, Terms management and the achievement of promotional efficiency targets for the channel• Lead through the PepsiCo matrix to ensure the JBPs and PepsiCo internal metrics are delivered and that there is internal alignment with our channels and categories• Accountability for delivery of in-outlet execution standards of distribution, display and promotion as defined in the UK annual marketing calendar and operating plan across the channel

Qualifications

• Deep experience across within Out of Home channel• Experience wiring into senior contacts in roles• Demonstrating business leadership - channel strategy • Excellent matrix management and operating with large teams