Sales Director

Sales Director

Competitive salary + car + bonus + benefits. Full Time, Permanent. Harrogate (HG2).

An exciting opportunity to join Fineline VAR, an established and respected Printed Circuit Board (PCB) specialist and the UK subsidiary of Fineline Global group, at a key point in our growth journey. We're looking for a commercial, highly motivated Sales Director with electronics industry experience to lead our sales strategy and team as we scale in the UK and Europe.

What will you be doing? The Sales Director UK is responsible for leading, developing, and executing the sales strategy for Fineline VAR Ltd, with a strong focus on new business acquisition, key account growth, sales discipline, and team performance. This role is hands-on and results-driven. The Sales Director will lead the UK sales team, embed structured sales processes, ensure disciplined follow-up and pipeline management, and work closely with internal teams (quotes, engineering, supply chain, and global operations) to win and grow profitable business. The role is critical to delivering sustainable revenue growth, margin improvement, and positioning Fineline VAR as a strategic PCB partner to OEM and EMS customers in the UK and Europe.

Key responsibilities

• Sales Leadership & Strategy
• Team Management & Development
• Pipeline, CRM & Forecasting
• Customer & Market Engagement
• Internal Collaboration
• Performance & Commercial Focus

Other qualities we're looking for

• Degree or equivalent qualification preferred (Engineering, Business, or related discipline)
• Strong leadership and people-management skills
• Highly organised with a disciplined, process-driven approach to sales
• Excellent communication and negotiation skills
• Commercially astute with strong margin awareness
• Comfortable operating both strategically and hands-on
• Resilient, proactive, and accountable