Sales Director

Posted Thursday, January 29, 2026 at 11:00 PM

The Next Level of Fire & Life Safety Leadership

With more than two centuries of combined history, brands like Kidde, Kidde Commercial, Edwards, GST, Badger, Gloria and Aritech have been leading the way in protecting people and property around the world. Now, we're taking that leadership to the next level. Kidde Global Solutions brings together the most trusted and iconic brands in safety, building upon our shared experience and expertise to address the needs and challenges of more customers in more places. With an unmatched portfolio of solutions and services, and a commitment to constant innovation we're elevating the standards for an entire industry - and establishing the next level of fire and life safety leadership.

At Kidde Global Solutions, you're joining a global technology leader in fire and life safety solutions and our employees are the heart of it all. With industry-defining brands in life safety and security, you'll be part of a legacy of leadership working with cutting-edge technologies that protect lives and property worldwide. As a leading fire safety brand, our mission is to provide solutions that protect people and property from the effects of fire and related hazards. We're committed to expanding our impact and providing dynamic opportunities for growth within our team. You'll be part of a company that prioritizes quality, integrity, collaboration, and customer care, with the resources, training, and incentives to ensure your success every step of the way.

Country: United Kingdom

Travel: 20% of the time

Location: UK / dependent on applicant

Contract Type: Full-time

Kidde is one of the world's largest manufacturers of fire safety products. Each day, we work to expand upon our legacy of innovation, providing advanced solutions to protect people and property from fire and related hazards. We provide residential and commercial customers with advanced solutions and services to protect people and property in a wide range of applications, all around the globe.

About the role

We are seeking a Sales Director who will drive growth in Kidde's residential fire portfolio across the UK and Ireland. This role focuses on leading our sales team, identifying new business opportunities, building strategic relationships with key stakeholders (consultants, contractors, end users, distributors and channel partners), and expanding Kidde's market presence in core and emerging sectors.

Responsibilities

As the Sales Director UK&I, you'll be responsible for:

• Own and deliver financial and sales growth targets across the UK & Ireland region.
• Develop and execute a regional sales strategy to grow revenue, market share and long-term profitability.
• Identify marketplace opportunities and anticipate trends to ensure competitive speed-to-market.
• Lead accurate forecasting and pipeline reporting to provide visibility of performance and future outlook.
• Monitor regional competitive landscape and market data to inform strategic decisions and product needs.

Customer & Channel Development

• Increase market demand by strengthening partnerships with distributors, retailers and channel partners.
• Build brand awareness for Kidde's residential fire safety product portfolio in the region.
• Manage customer interface across proposal development, commercial negotiations and ongoing support.
• Select, develop and manage appropriate sales channels and market segment strategies.
• Build, motivate and lead a high-performing, customer-focused sales team.
• Set clear expectations, goals and performance standards; coach and upskill team members to achieve them.
• Take ownership of future capability development through skills assessment and succession planning.
• Foster a collaborative, adaptive and improvement-oriented sales culture that drives engagement and satisfaction.

Operational Excellence

• Ensure compliance with company policies, processes and reporting standards.
• Maintain and leverage deep knowledge of products, solutions and customer requirements.
• Use KPIs and metrics to track team performance, course-correct and drive continuous improvement.
• Provide regular reporting on pipeline, forecasts and regional performance.

To be successful in this role

• BA in business, marketing, or technical discipline required
• Track record of successful sales team leadership
• Proven success in a prior sales role, within the fire and security industry
• Demonstrated influencing and problem-solving skills.
• Demonstrated experience in coaching and leading a successful sales team.
• Ability to monitor progress and performance using Key Performance Indicators / Metrics
• Proven track record of delivering sales results.

What we offer

We offer excellent development opportunities, a competitive salary and exceptional benefits including the following:

• Be part of a globally respected brand under Kidde Global Solutions.
• Competitive salary package, incentives, and career development opportunities.
• Flexible working arrangements
• Laptop, vehicle allowance/vehicle and smartphone
• Career progression opportunities

Compensation & Benefits: Individuals may also be eligible for an annual performance bonus based on both individual and company performance. The final compensation for this position will be set based on the individual's knowledge, skills, and experience as it relates to the job requirements.

Your journey with us

We always aim to provide a fair and valuable recruitment process for everyone. If selected, you will follow the next stages:

• Initial call with our recruitment team
• Interviews with the Hiring Manager and key stakeholders (up to 3 interviews)

Our commitment to you

As an employer of choice, our greatest assets are the expertise, creativity, and passion of our employees. We strive to provide a great place to work that attracts, develops, and retains the best talent, promotes employee engagement, fosters teamwork, and drives innovation for the benefit of our customers. We aim to create an environment where you feel that you belong, with diversity and inclusion as the engine to growth and innovation. We develop and deploy best-in-class programs and practices, providing enriching career opportunities, listening to employee feedback, and always challenging ourselves to do better. The values that guide us are respect, integrity, inclusion, innovation, and excellence.

We're excited for you to join us and make a difference.

World Leaders in Fire and Life Safety

Kidde Global Solutions is a world leader in fire & life safety solutions tailored for complex commercial facilities to homes. Through iconic, industry-defining brands including Kidde, Kidde Commercial, Edwards, GST, Badger, Gloria and Aritech, we provide residential and commercial customers with advanced solutions and services to protect people and property in a wide range of applications, all around the globe.