Sales Director - Mid-Market Groups and Brands

Responsibilities

• Own and exceed a new business sales quota focused on mid-market hotel groups and branded properties across Europe
• Build and manage a robust sales pipeline through proactive outreach, lead generation, partnerships, and event engagement
• Lead complex RFP processes, delivering tailored proposals that speak to client needs and differentiate our offering
• Close deals by understanding client pain points, effectively presenting value propositions, and navigating multi-stakeholder decision cycles
• Collaborate with product, marketing, and leadership teams to refine our value proposition, messaging, and market positioning
• Represent the company at industry events, conferences, and client meetings to strengthen brand presence and generate leads
• Develop and maintain deep industry knowledge, particularly regarding PMS trends, competitive landscape, and customer challenges
• Act as a trusted advisor to clients, building long-term relationships and contributing to ongoing account growth
• Work cross-functionally to feedback market insights and support continuous product and process improvement

Requirements

• 10+ years of sales experience
• At least 5+ years in enterprise or mid-market software sales
• Proven track record of exceeding quota in a SaaS or hotel tech environment
• Deep understanding of hotel operations and Property Management Systems (PMS)
• Strong hospitality industry background, with existing networks a plus
• Exceptional negotiation, presentation, and closing skills
• Highly commercial, with the ability to design creative deal structures and ROI-driven proposals
• Fluent in English; additional European languages a plus.

ATS Optimization Keywords

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Hard Skills

• sales experience
• enterprise software sales
• mid-market software sales
• SaaS
• negotiation skills
• presentation skills
• closing skills
• deal structuring
• ROI-driven proposals
• lead generation

Soft Skills

• relationship building
• collaboration
• communication
• proactive outreach
• client advisory
• market insights feedback
• cross-functional teamwork
• problem-solving
• adaptability
• strategic thinking