Sales and Marketing Officer (p/t)

The role will work across all areas of marketing communications - including copywriting, social media, PR and email marketing campaigns.

• Permanent
• Some weekend and evening work will be required (TOIL will be offered for any overtime worked)
• To oversee and maintain the Norden Farm website including loading copy, images, reviews, links, custom pages and news articles - updating as required
• To maintain and update Norden Farm's social media platforms including drafting and scheduling content, continuing to develop the venue's online presence
• Set up and monitor social media advertising campaigns in Meta Ads Manager
• To write copy for the website, email campaigns, direct mails, and write weekly press releases
• To deliver data driven campaigns (using Spektrix CRM system), updating and segmenting customer lists to optimise targeting
• To supervise the Marketing Assistant, including proofing content as required
• To co-ordinate physical print including liaison with designers and printers, including on the monthly What's On listings posters
• PR liaison with local and national press, local influencers and community contacts
• To execute a programme of email campaigns using DotDigital. Including updates to Norden Farm members and event round ups to subscribers
• To co-ordinate a distribution and publicity programme, including developing distribution lists for publicity and printed material, researching / reaching out to target groups and compiling season listings documents
• To design in-house assets as required using Canva and Affinity
• Setting up offers using Spektrix CRM system
• To research and participate in town centre PR activities including roadshows, Christmas Light Switch On and other ad hoc events. (please note this includes evenings and weekends)
• To co-ordinate and oversee marketing Volunteers

General

• To share responsibility in the day to day running of the office including answering the telephone, taking messages and dealing with enquiries.
• Carry out their duties with due regard to the Norden Farm Centre Trust Ltd Policies
• To undertake any other marketing activities as may be required by the Head of Marketing.

Candidates must be able to demonstrate:

• A minimum of two years marketing experience
• Experience of using Spektrix or similar arts marketing software / CRM system
• A good level of computer literacy (although training on specific software programmes can be arranged)
• Ability to problem solve and think laterally
• Good organisational skills and ability to prioritise and meet deadlines
• Creative writing ability
• Experience of using social media
• A genuine passion for the arts
• Excellent verbal and written communication skills, with an eye for detail
• Ability to present information effectively in documents and displays
• Ability to work unsupervised and as part of a team
• Enthusiasm and drive to improve skills and experience
• Willingness to develop creative, innovative ideas utilising new media for distribution
• Experience of using Canva or Affinity
• Experience of supervising team members
• Knowledge of current arts scene
• Full driving licence and own means of transport

The closing date for this position is 16/07/2025 at 23:59