Retention Executive

Overview

Lloyd Blackpool is looking for a Retention Executive.

Your role

The Retention Executive is responsible for maintaining and growing customer loyalty within the service department. You will proactively engage with customers to manage service bookings, promote aftersales products, and ensure an exceptional ownership experience across BMW, MINI, and BYD vehicles. Strong communication skills, a customer-focused mindset, and the ability to drive retention and revenue are key.

Salary: Basic Salary with an OTE of £32,000

Hours: Monday - Friday 08:30 - 17:30, working 1 in 4 Saturdays 08:30 - 13:00

Role responsibilities

• Proactively utilise iLloyd, Dealer Management, and manufacturer systems to contact customers due for service, MOT, or vehicle updates, reviewing EVHC records to follow up on any outstanding or deferred work.
• Apply a strong understanding of customer needs to confidently guide them towards the products or services that best suit their requirements.
• Promote Service Plans and aftermarket products to both returning and new service customers as a key retention and loyalty tool.
• Support the Service Manager and wider team in achieving departmental and manufacturer objectives and targets.
• Collaborate with colleagues to actively promote our full range of services, identifying opportunities to grow business and enhance the customer experience.

Rewards

• 33 days of annual leave, inclusive of bank holidays.

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