Research Director Advertising Effectiveness/Brand Lift Research

Research Director Advertising Effectiveness/Brand Lift Research
Salary: £75,000 to £90,000 plus bonus

We are looking for a strategic and commercially minded Research Director to lead high-impact advertising and media research. This is a senior role for someone with strong ad effectiveness credentials and a passion for shaping team culture, driving innovation and delivering work that matters.

You will play a key role in building client partnerships, guiding a talented team, and influencing decisions at the highest level. Expect to work across digital, social and cross-media campaigns, with plenty of opportunity to shape the future of the Ad EffectivenessInsight function.

Key Responsibilities

• Lead strategic ad effectiveness research projects from start to finish
• Act as a senior advisor to clients, including C-suite stakeholders
• Drive commercial success through smart pricing, scoping and planning
• Mentor and develop team members, supporting progression and retention
• Promote operational best practice and high-quality outputs

What You Will Bring

• Proven experience in ad effectiveness and media research
• Strong understanding of digital and cross-media methodologies
• Confident commercial decision-making and financial awareness
• Ability to influence and communicate at all levels
• Calm, adaptable leadership style with a focus on collaboration

This is a standout opportunity to step into a pivotal leadership role and help define the future of advertising research.

Apply below.