Research & Insights Executive

PERMANENT
Department: SOE Consumer Insights
BASED AT SEGA West London, Chiswick Business Park, Hybrid working (3 days per week in-office)
REPORTING TO: Senior Research Manager POSITION OVERVIEW Are you a passionate gamer with a background in research? SEGA is looking for a skilled and enthusiastic Research Executive to join our Consumer Insights team based in London. This role is key in helping SEGA's global publishing and development teams make informed, data-driven decisions through well-designed research initiatives. The ideal candidate has hands-on experience with both quantitative and qualitative research methods, including custom survey design and syndicated data platforms. This role requires a confident & passionate researcher who can manage research projects from design through analysis and reporting of insights to stakeholders across the business. KEY RESPONSIBILITIES

• Support the design & execution of custom research projects: collaborate with the senior research manager to conduct adhoc research, including designing surveys, screeners, discussion guides, testing stimuli, liaising with external providers and internal stakeholders, and analyzing & reporting findings.
• Manage qualitative research studies: coordinate with studios & recruiters for concept testing, marketing asset testing, and playtesting.
• Lead CRM survey projects: design, develop, and field surveys to our CRM database, overseeing each project from inception to debrief.
• Develop topical research projects: identify opportunities within the industry to inform the business on key areas of interest.
• Explore new tools and methodologies: evaluate innovative approaches to enhance research capabilities.
• Promote research literacy: advocate for research within the company and maximize insights impact through relationship building and delivering high-quality results.

KNOWLEDGE, SKILLS & EXPERIENCE

• 2-3 years in consumer research, with experience in qualitative and quantitative methods.
• Experience in mixed-method research, including survey & discussion guide design, recruitment, and data analysis.
• Familiarity with syndicated data platforms and cross-tabulation functionalities.
• Proficiency in creating engaging, insights-driven PowerPoint presentations.
• Effective communication skills for presenting findings to stakeholders.
• Ability to collaborate with stakeholders to understand requirements and objectives.
• Bachelor's Degree in Psychology, Business Management, or related field.

A BIT ABOUT SEGA SEGA is a leading interactive entertainment company with European HQ in West London and studios across the UK and Bulgaria. Known for quality and creativity, our studios include Sports Interactive, Two Point Studios, Hardlight, and Creative Assembly. Our publishing team in London supports our studios in bringing creative visions to life, encompassing Tech, Sales, Marketing, Finance, QA, and more. We drive our Western business's success by embodying values of product focus, true partnerships, and fun, fostering a unified SEGA culture.

WORKING THE SEGA WAY

We believe in taking care of our people to make the best games. Enjoy our lunchtime gaming sessions, tournaments, free games, and more.

• Access to fitness benefits, including discounted gym memberships, yoga classes, and massage therapy.
• Comprehensive benefits: life assurance, income protection, private healthcare & dental, pension schemes, and competitive salaries with bonuses.
• Regular social events, flexible hours, and a diverse, inclusive environment where all applicants are welcome.

Visit our Careers website to learn why SEGA is a workplace you'll never want to leave!