Regional Sales Manager

Location: South-West England

Salary: £60,000-£65,000 basic + 30% bonus

Hours: Full-time, Monday to Friday

Are you a commercially minded sales leader with a passion for food and a track record of delivering results? We're looking for a Regional Sales Manager to take ownership of a key territory across South Wales, the Southwest, and the West Midlands. This is a fantastic opportunity to join a well-established, fast-paced food business supplying a wide customer base - from small independents to large-scale operations.

The role

As Regional Sales Manager, you'll lead and develop a team of experienced external sales professionals, driving growth across your region. You'll be responsible for setting strategy, managing key accounts, and ensuring your team consistently meets performance targets. With a strong presence in the field, you'll provide hands-on support, coach your team to success, and contribute to the wider commercial goals of the business. From maintaining healthy margins to ensuring outstanding customer service, this is a dynamic role with plenty of scope to make your mark.

What we are looking for

• Proven experience in leading and motivating sales teams
• Strong knowledge of margin management and commercial performance
• Excellent negotiation, communication, and analytical skills
• Proficiency in Microsoft Excel and PowerPoint
• A valid UK driving licence

What you will get in return

• A competitive salary of £60,000-£65,000, 30% bonus and company car/£6,000 car allowance
• 33 days holiday (inclusive of bank holidays)
• Company pension and life insurance
• Sick pay, employee discount schemes, and cycle to work programme
• Access to a supportive employee assistance programme
• The chance to join a well-established business with strong values, a collaborative team, and excellent career development opportunities

If you are interested please get in touch with Lucy Osborne at