Regional Marketing Manager

DESCRIPTION

In this role, you will make an impact in the following ways:

• Collaborate with global and regional leaders to define and deliver the regional marketing strategy across EMEA, India, the Americas and APAC.
• Recommending the right channels and events to drive growth in targeted segments.
• Champion a full funnel sales focus, elevating the Voice of the Customer through ownership of the Global Customer Satisfaction programme, sales enablement, account plan and account-based-marketing activities.
• Drive regional product marketing activities, including value-based messaging and go-to-market planning.
• Manage ongoing market research to understand trends, customer needs and product applications, using insights to inform priorities and decision-making.
• Provide leadership, coaching, and development to a multicultural marketing team across multiple locations.
• Lead cross-functional collaboration with wider functions, including Commercial, Communications, Product Marketing and Engineering to ensure alignment and cohesive execution.

RESPONSIBILITIES

To be successful in this role, you will need the following:

• Experience working in commercial and marketing collaboration, ideally across multiple regions or business units.
• Leadership capability, including leading a team, confidence in engaging senior stakeholders, a proactive approach and the ability to drive performance through clear metrics.
• Proven ability to champion best practices and embed a strong Voice of the Customer into marketing plans and product positioning.
• Ability to translate global strategy into regional needs, delivering effective product marketing and impactful execution.

QUALIFICATIONS

• Degree or equivalent experience in Marketing, Business, Communications or related field.
• Global or international experience is required.

JOB DETAILS

Job: Marketing

Organization: Cummins Inc.

Role Category: On-site with Flexibility

Job Type: Exempt - Experienced

Relocation Package: No

100% On-Site: No