Product Marketing Manager

Product Marketing Manager - Galway

As Product Marketing Manager, you will own the connection between what our client builds and how it lands in the market. You will work at the intersection of product, sales, and marketing, translating platform capabilities into compelling value propositions and ensuring that every buyer touchpoint communicates a consistent, credible, and differentiated message.

You will have real ownership. This is not a support role. You will set messaging strategy, lead go-to-market execution, create content, and drive sales enablement from the ground up, with close collaboration from leadership and cross-functional teams.

If you are energised by complex, meaningful products and want to do work that genuinely improves how care is delivered in communities, this is a rare opportunity to make a substantial impact.

Key Responsibilities 1. Product Positioning & Messaging

You will be the primary owner of how our clients platform and features are described, differentiated, and understood by the market.

• Develop and maintain a clear, consistent messaging framework for the platform, covering core value propositions, product pillars, and differentiated positioning against key competitors
• Translate complex operational workflows, including staff scheduling, compliance management, care delivery coordination, and reporting, into plain-language value propositions that resonate with operational leaders, procurement teams, and executive buyers
• Define and regularly refresh Ideal Customer Profiles (ICPs) and detailed buyer personas across the UK, Irish, EU and Australia
• Ensure messaging consistency across all customer-facing channels: website, sales decks, product collateral, campaigns, and partner materials
• Develop vertical-specific or segment-specific messaging where required (e.g. local authority-funded care vs. private pay; large multi-location agencies vs. smaller regional providers)

2. Go-To-Market Strategy & Product Launches

You will plan and execute go-to-market strategies for new features, product updates, and market expansion initiatives.

• Partner with Product Management and Development to build launch readiness plans for new features and product releases, including messaging, enablement, and campaign activation
• Define the commercial objectives for each launch and build execution plans that connect product capability to market opportunity
• Lead cross-functional coordination for launches, aligning Marketing, Sales, Customer Success, and Product on timing, messaging, and priorities
• Support entry into new European markets, including adapting positioning for regulatory, cultural, and buyer differences, and assist in building early market presence in new segments
• Establish metrics for launch performance and conduct post-launch reviews to drive continuous improvement

3. Content Strategy & Customer Journey

You will create and oversee a library of high-quality content that supports every stage of the buyer and customer lifecycle.

• Own content production across the full customer journey, from awareness-stage thought leadership through consideration-stage product content to conversion and retention-focused materials
• Write and commission content assets including: website copy, landing pages, case studies, white papers, product overviews, solution briefs, email nurture sequences, and blog content
• Develop customer success stories that demonstrate measurable impact, working directly with care providers to capture outcomes and build trust
• Ensure all content reflects a clear editorial voice that is credible, accessible, and sector-relevant
• Use content strategically to support pipeline generation, accelerate deal velocity, and improve customer retention

4. Sales Enablement

You will equip the Sales team with the tools, messaging, and intelligence they need to win.

• Build and maintain a comprehensive suite of sales materials, including pitch decks, product one-pagers, competitive battlecards, ROI calculators, and objection-handling guides
• Develop clear, market-tested messaging that Sales can deploy confidently across prospecting, demos, proposals, and commercial conversations
• Establish a regular feedback loop with Sales to capture frontline intelligence - including win/loss insights, common objections, and competitive dynamics
• Run regular enablement sessions with the Sales team to ensure up-to-date awareness of new features, positioning changes, and competitor developments
• Support Sales in navigating complex, multi-stakeholder deals by developing stakeholder-specific messaging for different buyer roles

5. Customer & Market Intelligence

You will build a structured understanding of the market, the buyer, and the competitive landscape - and use it to inform strategy across the business.

• Conduct ongoing customer interviews with care providers, operational managers, and executive buyers to understand their challenges and decision-making processes
• Synthesise insights from customer conversations, sales calls, support interactions, and product usage data into actionable intelligence
• Monitor the competitive landscape across social care technology, workforce management SaaS, and adjacent health tech markets
• Track regulatory developments, funding trends, and structural changes in UK and European social care markets
• Produce regular intelligence briefs for internal stakeholders to ensure the business stays ahead of market developments

Experience

• 4-8 years of experience in product marketing, B2B SaaS marketing, or a closely related role, with a track record of owning messaging, content, and go-to-market execution
• Experience in healthtech SaaS, social care technology, workforce management software, or a closely adjacent sector is highly desirable
• Proven experience working across UK and/or European markets, with an understanding of how buyer behaviour, regulatory context, and cultural differences shape positioning
• Demonstrated ability to work cross-functionally with Product Management, Development, and Sales in a fast-moving environment

Skills & Capabilities

• Exceptional messaging and storytelling skills, able to articulate complex product capabilities in ways that are compelling and commercially relevant to non-technical buyers
• Strong content creation capability across multiple formats, from long-form thought leadership to concise sales collateral and web copy
• Strategic thinker with the ability to own initiatives end-to-end: from insight gathering and positioning development through to execution, measurement, and iteration
• Commercial fluency, a genuine understanding of B2B sales dynamics, pipeline management, and how marketing activity connects to revenue outcomes
• Strong collaboration and stakeholder management skills - comfortable working with senior leadership, subject matter experts, and external agencies simultaneously

Tools & Technology CRM & Marketing Automation

• Proficiency in HubSpot (or comparable platforms such as Salesforce + Pardot/Marketo), including campaign management, email workflows, landing page creation, and lead lifecycle tracking
• Comfortable using CRM data to identify pipeline trends, measure content performance, and collaborate with Sales on lead management

Analytics & Web

• Working knowledge of Google Analytics 4 (GA4) for traffic analysis, conversion tracking, and campaign attribution
• Familiarity with CMS platforms (e.g. WordPress, Webflow, or similar) for publishing and updating web content

Content & Design Tools

• Experience with tools such as Figma, Canva, or Adobe Creative Suite for producing and briefing visual content
• Comfortable using project management and collaboration tools such as Notion, Confluence, or similar platforms

Nice to Have

• Experience using AI tools (e.g. Claude, ChatGPT, or similar) to accelerate content creation, conduct research, and improve productivity
• Experience with workforce management, scheduling, or compliance-driven platforms
• Exposure to multi-stakeholder or enterprise sales cycles