Product Marketing Manager

About Group-IB

Group-IB is a leading creator of cybersecurity technologies, providing highly effective solutions for securing organizations worldwide. From our origins in digital forensics and incident response, we've evolved into a global threat intelligence powerhouse, recognized for our ability to identify, investigate, and prevent cyberattacks. Our mission is to fight cybercrime and make the digital world safer for everyone. We are trusted by leading financial organizations, retailers, critical infrastructure entities, and government agencies across the globe.

We're a team of passionate innovators driven by a deep understanding of the cybercrime landscape. If you're looking to make a significant impact in a fast-paced, challenging, and rewarding environment, Group-IB is the place for you.

The role:

As a Product Marketing Manager at Group-IB, you will be a key player in driving the market success of the following cutting-edge products: Threat Intelligence, Digital Risk Protection, and Attack Surface Management. You'll translate complex technical capabilities into compelling customer-centric value propositions, enabling our sales teams and engaging our target audiences.

You will be responsible for executing key global GTM activities and accountable for ensuring their strategic alignment and success within a structured framework.

Tasks to solve:

Market Insights

• Conduct competitive analysis and market trend analysis to identify key opportunities.
• Synthesize market insights into actionable recommendations for Product Management.
• Collaborate with Product Management on customer research and product performance analysis.
• Maintain and present validated research documentation and strategic insights to leadership.

GTM Strategy & Planning

• Develop impactful product propositions with validated hypotheses in collaboration with Product Management and align on business models and product roadmap.
• Define central product messaging, buyer personas, and content journey mapping to guide GTM efforts.
• Establish, maintain, and align marketing and sales channel strategies to drive demand.
• Own the creation and approval process of the GTM strategy & plan, ensuring alignment with Marketing & Sales leadership.

GTM Execution & Enablement

• Develop sales enablement materials, including commercial decks and training content.
• Lead the creation of marketing assets (campaigns, data sheets, case studies, white papers).
• Organize and execute sales training sessions in collaboration with Product and Partner Marketing.
• Govern the overall execution of GTM launch activities, ensuring alignment with leadership and go/no-go decision-making.

Product Launch & Performance Review

• Conduct sales briefings, support media briefings, and lead industry analyst briefings pre and post-launch.
• Oversee and optimize the marketing launch plan, ensuring it meets business objectives.
• Collect post-launch feedback and adjust GTM strategies accordingly.
• Track and analyze performance metrics (campaign effectiveness, sales enablement impact) to drive improvements.

Scaling & Advocacy

• Oversee the thought leadership strategy, including speaking engagements and content development.
• Support customer advocacy programs to generate testimonials and case studies.
• Work with Marketing to refine campaign strategies based on performance analytics.
• Ensure ongoing optimization of GTM execution, continuously improving messaging, channels, and sales support.

Qualifications:

Must-Have Qualifications

• 3+ years of experience in product marketing, ideally within the cybersecurity industry or a related B2B technology sector.
• Familiarity with concepts related to threat intelligence, digital risk protection, attack surface management, or broader cybersecurity domains.
• Exceptional written and verbal communication skills, with a proven ability to craft compelling narratives and present complex information clearly.
• Ability to analyze market data, identify trends, and contribute to strategic marketing plans.
• Strong interpersonal skills and a collaborative mindset, comfortable working cross functionally with product, sales, and marketing teams.
• Solid organizational and project management skills, with the ability to manage multiple priorities and deadlines effectively in a fast-paced environment.
• Customer focus: A keen understanding of customer needs and behaviors in the B2B cybersecurity space.
• Language proficiency: Fluent in English and Spanish (written and spoken) is essential.
• Education: Bachelor's degree in Marketing, Business, Computer Science, or a related field.
• Location: Open to work hybrid in Madrid.

Preferred Qualifications

• Familiarity with marketing automation (e.g., HubSpot), CRM (e.g., Salesforce), and analytics tools (e.g., Google Analytics).
• Experience in demand generation, growth marketing, or digital campaign optimization.

What this role offers:

• Impactful Work: The opportunity to work on cutting-edge cybersecurity products that genuinely protect organizations from sophisticated threats.
• Dynamic Environment: Join a rapidly growing global company with a vibrant, international culture.
• Professional Growth: Continuous learning and development opportunities in a fast-evolving industry.
• Collaborative Team: Be part of a supportive and highly skilled team of cybersecurity experts and marketing professionals.

Why GROUP-IB?

• Your happiness is important to us: We want every single team member to be happy.
• Continuing professional development: At Group-IB, you can choose from various paths to growth: progress as an expert, advance to a management position, try your hand in another department, relocate abroad, or launch a new business area.
• Group-IB.A team with extensive international expertise: Do you have experience but are looking for exciting challenges? By choosing us, you will be choosing complex tasks and continuously improving your skills in a fast-growing international company.
• Globally recognized technologies: Group-IB's members are located in 25 countries, and our products and services are sold in 60 countries. What's more, Gartner, IDC, and Forrester have ranked our technologies among the best in their class. We work with over 450 international partners and about 500 clients.
• A culture created by each of us: Group-IB's employees speak many different languages and understand one another. We respect each other's beliefs, share common values, and strive toward the happiness of every employee.
• Economic stability: Group-IB's sustainable growth helps rapidly develop careers that would take years to progress as far as most other companies.

What else should you know:

• Flexible schedule: Group-IB does not have fixed working hours. You choose your schedule. We adhere to the principle advocated by Steve Jobs: "We have to work not 12 hours and head. "Health: If anything goes wrong, don't worry - we offer health insurance.
• Certificates and training courses: Group-IB specialists hold over 1,000 professional certificates, including CEH, CISSP, OSCP, GIAC, MCFE, BSI, as well as some rare ones that would be a source of pride for experts in forensics, penetration testing, and reverse engineering worldwide. We have an incentive program that helps employees achieve certifications at the company's expense.
• Challenges: A wide selection of GIB programs helps you improve soft skills, gain new competencies, and receive monetary rewards.
• The initiative is rewarded: At Group-IB, you can bring your most daring ideas to life. The company encourages technical blogging, writing articles, building sports teams, and other creative activities.