Product Marketing Director

Overview:

We're proud to be partnering with a leading player in the corporate travel and technology sector on an exciting new opportunity for a Product Marketing Director. This is a key strategic role within a globally recognised business known for its high-end service, deep industry expertise, and innovative technology solutions.

Our client is looking for a commercially driven product marketing leader-someone with a deep understanding of the corporate travel industry or B2B / SaaS, and proven experience in delivering impactful product positioning, go-to-market strategies, and customer-focused campaigns.

This is an outstanding opportunity for a senior product marketer ready to take ownership of global initiatives and work in a fast-paced, collaborative environment where your ideas and leadership will have a direct impact on growth and market positioning.

Role Overview:

As Product Marketing Director, you will take the lead on shaping product messaging, positioning, and go-to-market strategy across the business. You'll play a central role in defining how their technology solutions are presented to the market, ensuring strong alignment with customer needs and market trends.

Key Responsibilities:

• Develop compelling product positioning and messaging that clearly differentiates the business in the marketplace.

• Lead cross-functional go-to-market strategies for product launches and key feature rollouts, coordinating efforts across product, sales, marketing, and client success teams.

• Conduct detailed market research and competitor analysis to inform positioning and uncover new opportunities.

• Define and oversee the product content strategy, ensuring that content effectively speaks to target audiences and supports business goals.

• Work closely with Growth Marketing teams to align acquisition strategies, optimise conversion rates, and enhance customer engagement and advocacy.

• Collaborate with Brand and Communications teams to ensure a consistent, unified voice across all marketing channels.

• Develop sales enablement tools such as case studies, battle cards, sales decks, and one-pagers to drive product adoption and support commercial teams.

• Monitor key performance metrics to measure and refine marketing effectiveness, using data to drive decision-making and optimise results.

Who we are looking for:

• Strong product marketing background within a B2B SaaS, technology, or digital services environment, ideally with a global remit.

• Deep knowledge of the corporate travel sector or adjacent industries.

• Proven experience in building and executing successful global go-to-market strategies and product launches.

• Comfortable using analytics and performance data to inform strategy and improve outcomes.

• Exceptional communication skills with the ability to engage and influence stakeholders at all levels.