Product Manager - CRM - West Midlands

Product Manager - CRM/Customer Relationship Management/Product Management/Customer/Marketing/Sales/Data/AI/Based in West Midlands/£60,000 - 75,000 + bonus.

One of our leading clients is looking to recruit a Product Manager with expertise in CRM.

Permanent role

Location - West Midlands/Birmingham/Solihull

Salary £60,000 - 75,000 + bonus

You will collaborate closely with marketing, sales, customer success, engineering, and data teams to build and optimise customer journeys across multiple channels and building platforms.

Responsibilities:

• Define and execute the CRM product roadmap aligned with business goals and customer needs.
• Own end-to-end delivery of CRM features and enhancements from ideation to release.
• Drive personalisation, automation, and segmentation strategies using CRM tools and platforms.
• Work with data and analytics to define KPIs, measure campaign and product impact, and continuously optimise the CRM strategy.
• Identify opportunities to integrate CRM with other systems (eg, CDPs, marketing automation tools, customer service platforms).
• Gather requirements from stakeholders, write user stories, and prioritise work in the product backlog.
• Stay up to date on CRM best practices, tools, and technologies to ensure our stack and strategies are cutting-edge.
• Champion the voice of the customer in all product decisions.

Experience:

• Product Management experience with a focus on CRM or customer engagement platforms.
• Proven experience with CRM tools/systems
• Strong understanding of customer life cycle strategies, retention, and life cycle marketing.
• Experience working with engineering, design, and marketing to build and optimise customer communication journeys.
• Data-driven mindset with experience using analytics tools to inform product decisions.

Desirable:

• Experience working in fast-paced SaaS, eCommerce, or digital product environments.
• Knowledge of customer data platforms (CDPs), data integration, and API workflows.
• Familiarity with A/B testing and experimentation frameworks.
• Agile/Scrum experience.