PR Senior Account Executive

We create cultural value and help brands navigate the ever-changing age of earned: an age where consumers actively say no to advertising; an age where everyone is an influencer that can make or break your brand; an age where content can be turned into commercial opportunity. Our talented team builds brands by finding connection points in the real world. We energise the right mix of talent, using the right platforms and latest technology to choreograph stories that make a real and meaningful impact for some of the world's leading brands and businesses e.g. Mars, Princes, IKEA, Unilever,Tinder, IBM, and Pinterest, to name a few.

We earn affection, attention, affinity and purchase by delivering value to people around the world, with deep specialisms across food & drink, travel & tourism, tech, health, automotive, sports sponsorship, entertainment & lifestyle and energy. We are known for:

• Developing data driven insights and strategies to drive measurable impact
• Creating impactful campaigns that tap into culture
• Creating channel and platform agnostic campaigns that grow organically
• Delivering integrated campaigns that are earned-first but deliver for paid and owned

A snapshot of the role:

Weber Shandwick is looking for a talented Senior Associate to join the Corporate team in our Manchester office. The practice is made up of a smart, dedicated and fun team with expertise spanning B2B, Corporate, FMCG, Public Affairs, Crisis/Issues, Social Impact/ESG and Technology.

The ideal candidate is someone with around two-three years' experience, and who is curious, ambitious, proactive and friendly. The role offers a portfolio of diverse and well-known brands, as well as work on integrated campaigns involving earned media, strategy, creative, analytics and digital specialists. You'll support the day-to-day running of accounts, support in the development of campaign and media strategies, and manage the flawless execution of activities, from content development to media outreach to reporting

While we're looking for a corporate practitioner, the beauty of our agency is that there is plenty of opportunity to grow your skills in different areas - whether that's diving into digital and design, or an appetite to engage more in public affairs. We're keen for this role to deliver as many new opportunities for the candidate as possible!

What you'll be doing:

• Develop and oversee the execution of media/campaign strategies
• Manage the day-to-day running of accounts, including client/internal meetings, materials (e.g media lists, status updates), media monitoring and reporting
• Strong client management and engagement, ensuring the whole team provides an exceptional client experience
• Overseeing all facets of media programmes and materials, and a play substantial role in media pitching
• Stay on top of industry news, trends and influencers in specific industries and be able to link these to your clients' objectives
• Supporting the development of new business pitches

Ideal experience required:

• A minimum of two years' experience in Corporate PR or marketing
• An interest in the complex world of Corporate comms - in fact, an interest in the world full stop. The corporate team is an incredibly curious one, with interests spanning tech, retail, FMCG, sustainability, education, politics and more. We use this to bring fresh perspective, helping tell client stories through the lens of so many other industries
• Proficiency in both media relations and client management
• A comprehensive roster of journalist contacts with corporate, technology, B2B and vertical sector beats at titles covering international, national and trade/vertical sector publications
• Mastery in developing media materials including press releases, key message documents, pitches, social media content, etc.
• Solid presentation skills and a desire and experience being involved in new business pitching
• Be an excellent communicator and possess strong writing skills, particularly the ability to digest complex information and turn it into compelling, understandable content
• A proactive approach to identifying opportunities for the client, practice and team
• Attentive to detail and quality
• Fluency in Microsoft programs and digital/social media platforms, tools and solutions

Core Benefits:

• Private medical insurance
• Group life assurance
• Group income protection
• Employee Assistance Programme
• Buy or sell holiday
• Additional life assurance cover
• Critical illness insurance
• Travel insurance
• Health screening
• Cycle to work scheme
• Health cash plan
• Flexible working with our 3:2 hybrid work model
• Equivalent of $250 USD for new joiners on 6 month + contract to support home working setup
• 25 days' annual leave (in addition to public holidays) plus 2 volunteering days, birthday day off work and discretionary festive closure
• Flexible public holidays
• Sweets and snacks in the office
• Exclusive shopping discounts and perks
• Season ticket loan
• Long service bonus
• Enhanced family leave
• Inclusive and invisible health policies
• Monthly social events organised by the Manchester office's 'Culture Club'

The office:

We encourage employees to spend 2-3 days in the office each week, with Tuesday and Thursday as our traditional 'anchor days' where the majority of the team will be in. It's a great time to join as at the end of this month, we will be moving to a brand new office space set in the heart of Spinningfields, offering the perfect place to collaborate, be creative, get your head down and spend time with your colleagues. It includes:

• A beautiful residential office in a vibrant co-working space
• A plethora of work spaces - from break out areas, to small meeting rooms to beautiful board rooms - and even a studio!
• An on-site gym, coffee shop, an award-winning bar, bike storage, coworking community and member events
• Take advantage of our fully stocked in-office drinks fridge
• Plenty of great food and shopping options nearby means you are spoilt for choice!
• Our UK network means there is often the chance to visit our offices in London, Glasgow and Edinburgh as/when needed

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at . This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

We create cultural value and help brands navigate the ever-changing age of earned: an age where consumers actively say no to advertising; an age where everyone is an influencer that can make or break your brand; an age where content can be turned into commercial opportunity. Our talented team builds brands by finding connection points in the real world. We energise the right mix of talent, using the right platforms and latest technology to choreograph stories that make a real and meaningful impact for some of the world's leading brands and businesses such as HSBC, IKEA, and Unilever to name a few.

We earn affection, attention, affinity and purchase by delivering value to people around the world, with deep specialisms across food & drink, travel & tourism, retail, consumer tech, and consumer health. We are known for:

• Developing data driven insights and strategies to drive measurable impact
• Generating impactful campaigns that tap into culture
• Creating channel and platform agnostic campaigns that grow organically
• Delivering integrated campaigns that are earned-first but deliver for paid and owned

What's happening?

We are looking to appoint an experienced, ambitious and energetic Vice President (Associate Director) to join the leadership team within our Consumer practice in Manchester. This is a fantastic opportunity to join a successful team and take the next step up in your career at an award-winning global agency.

To be successful in this role you will be highly organised and an excellent communicator. You will have a natural motivation to deliver award-winning creative work that is original, thought-provoking and conversation starting. Alongside this, your strong leadership skills will help to develop talent within the team, delivering quality work that sets industry benchmarks. In this role, you must be able to demonstrate how you create exciting, ground-breaking consumer PR and social ideas to deliver outstanding results.

As a Vice President, you will have a proven track record of overall responsibility for managing a large team and budget, the ability to be one step ahead, to plan and anticipate, as well as having a great eye for detail. A key requirement for this role will be your ability to build strong client relationships and drive new business. You will be responsible for working closely with clients and account teams to lead strategic planning and overseeing innovative communication campaigns.

What will you be doing?

• Responsible for strategy development, campaign development and implementation
• Day to day senior client counsel
• Successfully manages client expectations, team resources, and deliverables around major campaigns and projects
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