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Personalisation Architect for Digital Experience

Posted 4 hours 41 minutes ago by Frasers Group

Permanent
Full Time
Other
London, United Kingdom
Job Description

Frasers Group in the United Kingdom is seeking a Personalisation Specialist to drive our digital roadmap, analyse user journeys, and implement on-site personalisation across our sites. You will translate data insights into actionable recommendations and partner with CRM and marketing to tailor content.

Leveraging tools like GA and ContentSquare, you will build AB tests, monitor performance, and optimise the customer journey.

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