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Performance Media Manager (Paid Social & Programmatic)

Posted 2 hours 28 minutes ago by Deepstreamtech

Permanent

Not Specified

Media, Digital & Creative Jobs

London, United Kingdom

Job Description

Requirements

Hands on experience using Meta Ads Manager and TikTok Ads Manager
Experience building, launching, and optimising Paid Social campaigns independently. Expertise across Meta & TikTok
Experience with performance metrics (CPA/CPL, ROAS, conversion rate) and optimisation levers
Experience with Display and Programmatic platforms (DV360 or other DSPs)
Experience managing budgets and achieving acquisition or revenue targets
Exposure to web and attribution with some knowledge of CM360 and MMPs (such as Appsflyer)
Experience working with analytics tools such as GA4
Experience running structured testing programmes

What the job involves

We're bringing our paid media in house - marking a major step change in how we drive growth - and we're looking for a Performance Media Manager to help shape and scale this transformation
Reporting into the marketing manager, this is a hands on role where you'll take ownership of our Paid Social activity, alongside Display and Programmatic channels
You'll be responsible for building, optimising, and scaling campaigns. You will focus on delivering the best execution across platforms such as Meta and TikTok
You'll help improve customer acquisition, improve efficiency, and define best practice within a newly formed in house function
With collaboration across Performance, Brand, Creative, Analytics, Ad Ops, Product and Web, you'll ensure campaigns are insight led. You will improve and align these campaigns to wider team goals
With visibility across the business, this is an opportunity to make your mark, challenge the status quo, and help build a paid media function from the ground up
Manage Paid Social as a core acquisition channel, driving performance, efficiency and growth
Plan and execute campaigns across Meta and TikTok (web and app), with support for Display, Programmatic and YouTube via DV360. Manage audiences, bidding, budgets and campaign structure, ensuring QA, tracking and governance
Monitor performance daily against Goals (CPA, CPL, ROAS), identifying insights and optimisation opportunities across targeting, creatives and bidding. Manage pacing and budgets to deliver incremental growth through testing and scaling
Lead structured creative and audience testing in collaboration with Creative, Acquisition and Brand teams. Use performance data to inform creative direction and improve conversion outcomes, ensuring compliance
Produce clear weekly and monthly reporting, translating data into relevant insights that inform optimisation, future planning and wider media decisions