performance marketing manager in satellite internet

Описание: Amazon Leo is an initiative to increase global broadband access through a constellation of 3,236 satellites in low Earth orbit. It delivers fast, affordable broadband to consumers, businesses, government agencies, and other organizations in areas without reliable connectivity.

• Lead the strategy, design, and execution of programmatic media campaigns across DSPs for Amazon Leo's B2C business across all EMEA markets, optimizing for Gross Ads and CPA/ROAS targets
• Own end-to-end relationships with internal ADSP teams and agencies for the programmatic channel, including briefing, campaign planning, execution oversight, performance governance, and optimization
• Develop and maintain programmatic playbooks covering audience targeting, bidding strategies, creative optimization, and trading techniques
• Conduct campaign and channel performance analysis, optimize strategies, refine targeting, improve ROI, and maintain KPI reporting frameworks
• Present actionable performance insights to leadership
• Champion automation and attribution measurement, influence technology roadmap prioritization, and partner with measurement and data science teams
• Design and execute an experimentation roadmap across audiences, creatives, bidding strategies, and inventory sources
• Drive the evolution of Amazon Advertising Self-Service DSP for Leo through product beta participation, client feedback, and cross-functional collaboration
• Monitor industry trends, privacy and signal loss developments, and Amazon best practices to define and execute an innovation roadmap

• Experience in professional non-internship marketing
• Experience using data and metrics to measure impact and determine improvements
• Experience with Excel or Tableau, including data manipulation, macros, charts, and pivot tables
• Experience building, executing, and scaling cross-functional marketing programs
• Experience with A/B testing or multivariate testing
• Experience communicating results to senior leadership
• Nice to have: customer segmentation, profiling, and targeting; audience segmentation and targeting; senior leadership presentations; Amazon DSP and/or Google DV360 campaign setup, audience creation, and optimization; managing large-scale media budgets and delivering efficiency improvements; experience in technology, media, telecommunications, satellite internet, or subscription services.

• Employment is contingent upon obtaining any required export licenses or other approvals from the United States government; The candidate must be eligible to obtain required export licenses or approvals based on nationality, citizenship, and other applicable export control factors.