Performance Marketing Lead, Accountants

Job Details: Performance Marketing Lead, Accountants

Full details of the job.

Job Title

Performance Marketing Lead, Accountants

Job Description

This role will be responsible for leading and optimizing the UKI Accountants NCA & Groundgame marketing plan and team, setting and delivering against targets and revenue plans in the region. The role involves driving engagement, customer/client acquisition, and revenue growth. The Marketing Lead will oversee the UKI planning process for accountants, lead trading interlock with sales & performance teams, and ensure the development and execution of data-driven, ROI-focused campaigns aligned with business objectives. Managing a high-performing team, the role requires driving innovation in campaign strategies and continuously analyzing performance metrics to achieve exceptional results across all channels. Collaboration, prioritization, and execution will be driven through the UKIA digital & campaign hubs.

Location - Hybrid, 3 days per week out of our London, Manchester, Newcastle, or Winnersh office.

Key Responsibilities

• Lead marketing and cross-functional collaboration for UKI NCA Accountants, accountable for regional targets.
• Develop and own strategy and demand plans for UKI NCA Accountants across all channels, including annual budget planning and seasonal opportunities.
• Manage marketing for NCA (new practices, new clients) across all products such as SBCA, SBCP, Sage 50, SFA, Go Proposal, AutoEntry, Futrli.
• Oversee all marketing performance and contribution to the BU in the region, covering KPIs like units, ARR, trials, SQOs, MQLs, CPAs, LTV:CAC.
• Coordinate with digital & campaign hubs to plan, prioritize, execute, and optimize performance.
• Lead performance analysis and reporting, providing insights to senior leadership and managing weekly trading processes.
• Leverage analytics and testing to make data-driven decisions, improving campaign effectiveness.
• Manage the marketing budget, ensuring optimized spend and maximum ROI.
• Lead and develop a high-performing team.
• Collaborate closely with IC, RTR, and PMM to meet regional BU requirements.

Skills, Know-How, and Experience

• Experience in marketing management roles.
• Results-driven with strong commercial acumen and KPI focus.
• Experience in fast-paced, sales-led organizations.
• Understanding of ecommerce trading and assisted funnels.
• Proven digital and field marketing experience.
• Strong leadership and motivational skills.
• Exceptional communication and negotiation skills at senior levels.
• Ability to work in a matrix environment and influence across teams.
• Resilience, accountability, and strong ownership.

Function

Performance Marketing

Country

United Kingdom

Office Location

London; Manchester; Newcastle; Winnersh

Work Place Type

Hybrid

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