Paid Social Manager

We are delighted to be partnering with this leading online healthcare / wellness ecommerce business in their search for a Paid Social Manager.

Or client is committed to making healthcare easy to access and easy to afford, using cutting edge technology and empowering a stand out team to do so. To help with their continued growth they are searching for a Paid Social Manager to drive

acquisition, increasing revenue, and optimizing ROI across e-commerce and subscription services.

The successful candidate will execute paid strategies across Meta, Instagram, TikTok and other relevant platforms. They will be responsible for managing a significant annual budget and ensuring that campaigns are high-performing.

The role

Create, manage and optimize paid social strategy, targeting all areas of the purchasing funnel from product focused retargeting campaigns to broader awareness activity.

Create and test compelling ad creatives, copy, and formats, in collaboration with the creative team, to continuously improve ad performance.

Partner with influencers to create content for both website and socials

Conduct detailed audience research

Conduct regular A/B testing on ad copy, bidding strategies, and landing pages.

Generate weekly and monthly performance reports with clear insights and recommendations.

Collaborate with the content, SEO, design, and compliance teams to align paid activity with broader marketing and brand goals.

Stay on top of industry trends, ad platform updates, and changes to healthcare / wellness advertising policy.

The person

Proven experience in driving ROI across social platforms in a fast paced ecommerce / D2C environment

Experience using influencers to not just drive traffic and awareness but also sales.

Proficiency with audience building, lookalike audiences, and custom audience strategies, leveraging CRM or pixel data.

Highly analytical with a commercial mindset and strong understanding of key paid metrics (CPA, ROAS, LTV, etc).

For much more information on the role and my client, please apply immediately.