Paid Social Director

ROAST is a multi-award-winning independent performance media agency, founded in 2015. We proudly work with brands like Rightmove, Experian, and LEON, with one clear goal: to deliver better return on advertising spend (ROAS) than anyone else.

How do we do it? By combining both media intelligence and data science, along with constant experimentation, we create solutions that will drive the biggest impact.

But none of this works without exceptional people - which is why we put talent first, always. Training, progression, and opportunities to learn are baked into how we work. We want our people to feel happy, supported, and inspired.

Exceptional company culture isn't an add-on at ROAST - it's the engine. It powers everything: creativity, collaboration, retention, and results. We're proud of the culture we've built, because it's authentic and intentional. Rooted in shared values, not just surface perks.

ROAST has created a place where people belong, grow, and do their best work - together.

The role

The Paid Social Director is an established and proven expert in all social media channels, and ideally has general knowledge across at least one other field (Shopping, Search etc). This role requires the ability to plan, execute and report across all aspects of the marketing funnel and social platforms, as well as integrate into omni channel media planning.

The Paid Social Director is expected to be able to confidently develop testing and measurement frameworks to report from awareness through to conversion, proving incrementality and especially performance uplifts as a result of upper funnel marketing campaigns. You'll act as a channel lead, shaping strategies, guiding a high performing team, and partnering with clients to deliver measurable business outcomes.

Reporting to the Head of Performance Media within the department, this role is both strategic and hands on - you'll be guiding accounts teams, advising clients, driving performance, and shaping the future of ROAST's Paid Social offering.

Responsibilities

You will take the lead on the strategic direction of ROAST's Paid Social offering while overseeing and executing deliverables of key client accounts.

Additionally, your role will encompass:

• Working closely with clients to ensure a full understanding of their business, digital needs and priorities
• Work closely across key accounts and new business opportunities, to translate business objectives into impactful platform strategies with measurable outcomes
• Drive innovation and identify new opportunities to improve performance and efficiency, including testing and account development roadmaps
• Lead partner relationships with channel partners and platforms to ensure that the team and clients are constantly at the forefront of industry developments and, when suitable, we are trialling these new tactics for our clients and exploring new platform opportunities
• Collaborate across wider business teams to develop comprehensive omni channel marketing strategies
• Ensure all activity meets or exceeds performance expectations, with measurement frameworks in place to align KPIs through the funnel and measure business level impact
• Provide feedback and creative recommendations to clients and account teams
• Development of paid social tool offerings, either through 3 rd party relationships or guidance in creation of proprietary technology built by ROAST Labs, to improve efficiency or productivity.

Delivery and Line Management

• Direct line management of junior members of the Paid Media Department to ensure that work is delivered to an exceptional standard, on target and on time.
• Training and development across the department to ensure that the ROAST paid social offering is best in class across all clients.
• Working closely with clients to present strategies and post campaign reports, as well as internal teams to develop the ROAST offering.
• Quality control of client paid social proposals and testing plans
• Regular client communication across status updates, monthly and quarterly reviews

Departmental Development

• To work with the Departmental Heads across a range of tasks to further the scale, capabilities and quality of the ROAST offering, including
  • Training plans
  • New business (both preparation and attendance)
  • Media supplier relationships
  • Produce marketing material including case study writing and blog posts
• Working with Department Heads to generate briefs and guide development of proprietary technology to assist in department efficiency, value to the agency or clients.
• Identify expansion and cross selling opportunities.

The candidate

You will be an enthusiastic and confident individual with the ability to interact well with people on a personal and professional level, and thrive in a fast paced, high pressure environment.

Along with:

• At least 6 years of working in Paid Social
• A proven track record of:
  • Delivering projects and results for clients with monthly budgets of £100,000+
  • Achieving business targets (sales and revenue volume, CPA, ROI, ROAS)
  • Measuring and reporting on performance for full funnel campaigns.
  • Developing junior team members
  • Creative analysis, recommendations and testing plans
  • Guidance on set up of conversion API across social platforms.
  • Usage of AI technology to enhance campaign performance or processes
  • Organic social or influencer advertising experience is a bonus.
• Cross channel media planning, activation and reporting. Including work alongside media channels outside of ownership for holistic campaign planning and impact measurement.

Skills

• Strong understanding of wider digital channels and environment.
• Ability to independently research news stories, industry developments or opportunities and relay these to the wider business and clients.
• Highly organised with an acute attention to detail
• Exceptional level of English, both written and spoken
• Strong numerical and analytical capabilities, including use and creation of Excel formulae and macros
• Additional language capabilities beneficial

Working at ROAST

Holidays: 25 days, increasing with length of service, plus Christmas Eve and New Year's Eve off; optional company trips

Benefits

• Hybrid working arrangements
• Additional 2 weeks 'work from anywhere in the world'
• Discounted wellbeing classes / membership
• Access to Aviva Digicare+, providing healthchecks, Digital GP, MH consultations and more
• Active company social life organised by a staff committee
• Lots of opportunity for involvement in CSR, sustainability and charity initiatives
• Cycle, electric car and tech purchase savings
• Training, including supplier sessions (e.g. Google), industry bodies (e.g. IAB), external trainers
• Opportunities to learn about other digital marketing disciplines

Our hybrid working model allows you some variety on your place of work, offering you the chance to work from home where possible. You will be expected to attend the office in line with our company policy. All staff liaise closely with their line manager to manage their time appropriately and according to their work and team requirements.

We are an equal opportunities employer.

At ROAST, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status.
If you have a disability we would be happy to discuss reasonable adjustments to the job with you.

Please note that we will only accept applications from candidates who are legally entitled to work in the United Kingdom.

Please beware of scams online or from individuals claiming to represent us. A ROAST employee will never solicit candidates through a non Roast email address or phone number / WhatsApp. Please refuse any request that asks you to provide payment to participate in the hiring process.

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