Paid Search Lead

Paid Search Lead

Department: Brand Marketing

Employment Type: Permanent - Full Time

Location: Head Office, London

Description We are seeking a data-driven, strategic, and innovative Paid Search Lead to join our growing Global Paid Media team. This role is central to driving revenue, traffic, and brand awareness across our global D2C website(s), with a specific focus on paid search channels (Google, Bing, etc.). Reporting into the Global Head of Paid Media, you will manage substantial budgets, optimize performance campaigns, and collaborate cross-functionally to ensure alignment with brand and business objectives.
What Will You Do?

• Own and manage global paid search strategy and execution to support D2C sales and brand growth targets.
• Plan, implement, and optimize campaigns across Google Ads, Microsoft Ads, and other search engines.
• Work closely with the Global Head of Paid Media to forecast spend and allocate significant budgets effectively to maximise incremental ROI and achieve business KPIs (CAC, ROAS, LTV).
• Analyse campaign performance using tools like Google Analytics, Looker, and Power BI to provide actionable insights and recommendations.
• Collaborate cross-functionally with Ecommerce, CRM, Brand, Content, and Creative teams to ensure campaign synergy.
• Build strong relationships with search platform representatives to stay ahead of trends, access beta opportunities, and troubleshoot issues.
• Develop and execute A/B testing strategies on ad copy, bidding strategies, and audience targeting.
• Monitor market trends, competitor activity, and emerging technologies to keep Elemis at the forefront of paid media innovation.
• Ensure alignment with brand tone, guidelines, and global/regional priorities.

The Perfect Candidate

• 4+ years of hands-on experience in paid search marketing, ideally within a D2C ecommerce environment.
• Proven track record of managing and optimizing large-scale budgets globally
• Strong analytical skills and deep familiarity with Google Ads, Google Analytics, and other PPC tools/platforms.
• Excellent understanding of the digital media ecosystem, especially how paid search fits within a broader media mix.
• Comfortable interpreting complex data and presenting insights clearly to stakeholders at all levels.
• Highly organized with excellent project management and cross-functional collaboration skills.
• Experience with retail/beauty/skincare brands is a plus.

What We Offer You!

• Generous Staff Discount on all your favourite ELEMIS products and spa treatments, as well as discounts on L'OCCITANE Group products (including L'Occitane, Erborian and more)
• Excellent well-being policies including enhanced Maternity & Paternity policies, Income Protection, Life Assurance and more
• Generous Holiday Allowance, increasing with length of service
• Company Pension Scheme
• Bonus/Commission Scheme
• Healthcare Cash Plan (with Dental)
• Employee Assistance Programme for all Associates and their families
• Cycle to Work Scheme, Season Ticket Loan, Length of Service Awards
• Much, much more!

Some benefit eligibility is based on length of service or contract type