Paid Media Executive London

Job Title: Paid Media Executive

Department: Commercial

Reporting to: Head of Paid Media and Assistant Paid Media Manager

About Us:

Dazed Media is the world's leading independent fashion and culture media brand.

Thirty years ago Jefferson Hack and Rankin Waddell set up a magazine that would become a movement: Dazed & Confused. The title became a lightning rod for cultural provocation - radically reframing international style culture. Today, we are an agenda-setting publishing powerhouse and the most efficient way to reach the world's most influential audiences.

Dazed Media powers an ever-evolving network of premium digital channels and iconic print titles including Dazed and AnOther.

The company also encompasses a pioneering creative studio, award-winning video production, exclusive events, industry-leading talent network and efficient third-party distribution. Dazed Studio specialises in fashion, luxury and lifestyle communications. We partner with the world's most ambitious brands and agencies to create brave, pioneering ideas for a global influencer community.

Select clients: Burberry, Chanel, Converse, Diesel, Google, Gucci, Liberty, LVMH, Mercedes-Benz, Miu, Miu, Nike, Ray-Ban, Samsung, Sonos, Swarovski, YouTube Music.

Role Summary

Responsible for executing paid media strategies across a variety of platforms vital for the digital commercial success of Dazed Media

Duties, Responsibilities & Deliverables

- Execute comprehensive paid media strategies across platforms such as Google Ads, META, TikTok, Pinterest, LinkedIn, and other relevant channels

- Manage and optimise paid media budgets to achieve targeted return on investment and key performance indicators

- Collaborate with internal teams, including sales, project managers, media planners, and analysts to ensure cohesive and effective campaign execution

- Stay informed about the latest advancements in ad formats, targeting options, and audience behaviours

- Collaborate with external agencies or vendors as needed for specialised campaigns

- Work on several projects at the same time, often for several different clients

- Liaise with media agencies to ensure best in class campaign delivery

- Assist in advising performance reports for post campaign analysis.

- Work closely with the Project Managers and organic social media team to execute roll out plans in response to client brief

- Continue to develop your knowledge in trends across social, paid media, and display

- Advise project management and sales with regard to advertising sales opportunities for all Dazed Media platforms and publications and corresponding social channels.

Skills and development

- Desirable but not essential - proven experience in executing successful paid media campaigns.

- Desirable but not essential - knowledge of digital advertising platforms, including Google Ads, META Business Manager, TikTok, Pinterest, LinkedIn Ads, etc.

- Strong analytical skills with the ability to interpret data and draw actionable insights.

- Strong attention to detail.

- Excellent organisational skills, with the ability to manage multiple campaigns simultaneously.

- Creative thinking and problem-solving skills to optimise campaign performance.

- Up-to-date understanding of industry trends, algorithms, and best practices.

- Strong communication skills, both written and verbal.

These duties and responsibilities are indicative and not exhaustive but serve to give a realistic overview of the role and requirements. The company reserves the right to change this role description in response to the changing needs of the business.

At Dazed Media we promote a working environment in which diversity is recognised, valued and encouraged. We acknowledge the multicultural and diverse nature of the UK workforce and society in general. We are committed to principles of fairness and mutual respect. We particularly welcome applicants from those who are significantly underrepresented in our sector.

If you require any reasonable adjustments to be made to the application or interview process, please don't hesitate to let us know via the message function.