OOH Sales Business Director

Sales Business Director - OOH Specialists

Location: Central London

Salary: Competitive, dependent on experience

Start Date: ASAP

Employment Type: Full-time, Permanent

The Opportunity

Our client is one of London's most exciting and innovative media businesses, operating a premium portfolio of digital Out of Home (DOOH) advertising, immersive experiences and brand partnership opportunities. Combining cutting-edge technology, creativity and high-impact advertising environments, our client offers brands unique opportunities to connect with audiences through engaging, memorable and measurable campaigns.

The Role

Reporting to the Chief of Sales, the Sales Business Director will be responsible for developing and delivering our client's OOH specialist agency growth strategy. The successful candidate will take ownership of senior agency relationships, identify new commercial opportunities, strengthen the sales pipeline and lead a small team focused on specialist agency revenue. The role requires a combination of strategic leadership and hands on commercial activity, with a clear focus on increasing market share, securing new business and developing long term agency partnerships.

Key Responsibilities Commercial Strategy & Revenue Growth

• Develop and execute the OOH specialist agency sales strategy, delivering against agreed revenue targets.
• Identify and secure new business opportunities across key specialist agency partners.
• Take ownership of revenue performance, pipeline development, forecasting and conversion.
• Increase access to strategic briefs, ensuring our client is considered at the earliest stages of agency planning.
• Develop account strategies to maximise revenue from existing relationships while opening new opportunities.
• Identify market trends, competitor activity and emerging opportunities to support future commercial growth.
• Work closely with the Chief of Sales on business planning, revenue development and strategic priorities.

Agency Relationships & Business Development

• Build and maintain strong relationships with senior decision makers across OOH specialist agencies.
• Develop relationships across agency leadership, planning, investment, trading, strategy and client teams.
• Establish our client as a preferred premium advertising partner within the specialist agency marketplace.
• Lead senior agency meetings, presentations, pitches, workshops and strategic partnership discussions.
• Identify opportunities to introduce new advertisers and brands to our client's portfolio.
• Develop long term partnerships that deliver sustainable and repeat revenue.
• Act as a senior commercial representative at relevant industry events and networking opportunities.

Team Leadership & Development

• Manage, coach and develop the Sales Business Manager and Sales Executive within the OOH specialist agency team.
• Set clear commercial objectives, priorities and performance expectations.
• Support the team in developing agency relationships, securing briefs and converting opportunities.
• Establish effective sales processes, pipeline reviews, account planning and CRM management.
• Create a positive, collaborative and high performing sales culture.
• Contribute to the future development and structure of the specialist agency sales team.

Collaboration & Commercial Innovation

• Work closely with internal teams across Programmatic, Partnerships, Experiential, Content, Marketing and Data.
• Develop creative and integrated advertising solutions that maximise the value of our client's portfolio.
• Identify opportunities to combine digital OOH, immersive experiences, content and brand partnerships.
• Use audience insights, research and measurement to create compelling commercial propositions.
• Ensure specialist agency activity aligns with the wider commercial strategy and business objectives.

Skills & Experience

Our client is looking for an established commercial leader with significant experience in the UK OOH advertising market.

Essential experience:

• Extensive experience in OOH media sales, specialist agency development or a comparable senior commercial role.
• An established network of senior contacts across the UK's leading OOH specialist agencies.
• A proven track record of delivering revenue growth and achieving challenging commercial targets.
• Strong understanding of the OOH marketplace, including agency planning, investment, trading and buying processes.
• Experience developing and implementing successful sales strategies.
• Proven ability to build and maintain relationships with senior agency decision makers.
• Experience managing, coaching and developing commercial sales teams.
• Strong commercial negotiation, forecasting and pipeline management skills.
• Ability to identify and convert new business opportunities.
• Experience working collaboratively with internal teams to develop integrated advertising solutions.

Experience across premium DOOH, experiential advertising, brand partnerships or innovative media environments would be particularly advantageous.

Personal Attributes

• A confident, credible and well connected commercial leader.
• Highly motivated, ambitious and results driven.
• A natural relationship builder with excellent communication and influencing skills.
• Strategic in their approach but equally comfortable being hands on in driving revenue.
• Commercially astute, with the ability to identify opportunities and turn relationships into business.
• An effective leader who can motivate, develop and support a sales team.
• Creative and forward thinking, with an interest in new advertising formats and emerging media opportunities.
• Collaborative, proactive and comfortable working in a fast paced, growing business.

Package & Benefits

Our client offers a competitive package, including:

• Competitive basic salary, dependent on experience.
• 24 days' annual leave.
• Private medical insurance after three months.
• Life assurance after three months.
• Pension salary sacrifice scheme.
• Employee Assistance Programme.
• Access to retail discounts and childcare salary sacrifice benefits.
• LinkedIn Learning and professional development opportunities.
• Central London offices.

Why Join?

This is an opportunity to join a highly innovative and ambitious media business with a premium advertising proposition and significant potential for further growth. The successful candidate will have genuine ownership of the OOH specialist agency strategy, the opportunity to influence commercial direction and the ability to make a meaningful impact on revenue and market positioning. For an established OOH sales leader looking for a senior role with responsibility, autonomy and the opportunity to shape the next phase of a growing business, this represents an exciting career move.