New Business Account Exeutive

At Pracedo, we are acutely aware of the diversity challenges within the technology sector, not just globally but right here in London, a city celebrated for its cosmopolitan spirit. We believe in the power of diversity to drive innovation and excellence, and we actively seek to redress the imbalance that persists in our industry. While we are committed to recruiting the best talent based on merit, we particularly encourage women, disabled individuals, and Black, Asian, and Minority Ethnic (BAME) candidates to apply, as these groups are notably underrepresented in tech. Join us in shaping a more inclusive and dynamic future.

While reviewing this job description, keep in mind that Pracedo values growth and inclusivity in recruitment. If you find that you match some but not all of the criteria, we still encourage you to apply. We are keen to learn about your unique talents and how you can grow with us.

Please Note: Strictly No Agencies; any submission of resumes without prior request from Pracedo will not be deemed as an introduction and therefore will not warrant an introduction fee. All applicants must have the right to work in the territory to which the role relates (UK & EU). Pracedo are unfortunately unable to offer sponsorship on any roles advertised at this time .

About

At Pracedo, we're not just Salesforce Consultants. We're the driving force behind innovation, change, and visionary solutions dedicated to boosting revenue. Our mission is to redefine the Customer journey by simplifying processes and helping people to work smarter, not harder. Our purpose is to create a lasting impact on people, organisations, and communities, all powered by the capabilities of Salesforce.

Our acquisition by Ascendion marked a significant milestone in our journey of growth and innovation. This exciting chapter promises to propel us forward in our mission to redefine excellence in the industry globally across the EMEA, US and APAC regions.

Role Description

We are seeking a highly motivated and results-driven New Business Account Executive to join our expanding sales team. The ideal candidate will be a hunter with a proven track record of generating new business, building strong client relationships, and consistently exceeding sales targets. As an Account Executive at Pracedo, you will play a critical role in driving our growth by identifying new opportunities, managing the full sales cycle, and representing Pracedo as a trusted advisor to prospective clients.

You will be able to demonstrate your commercial awareness of the Salesforce ecosystem and a broad understanding of CRM, Marketing Automation and CDP solutions. You will be self-motivated, determined, confident in making decisions, and have plenty of opportunities to grow and increase responsibility.

Our deal sizes can range from £50K-£2Mil, with a sales cycle of anywhere from one to 8 months, so an ability to manage multiple opportunities successfully is also very important to the role. Typically, opportunities will be generated through the relationships you build with key members in the Salesforce industry and through Pracedo lead generation, which includes our in-house Marketing and Alliances teams.

Key Responsibilities

• Drive New Business: Ruthlessly hunt for and acquire new logo clients. This means proactively identifying, engaging, and securing new business opportunities from lead generation to deal closure.
• Pipeline Ownership: Take full ownership of the sales pipeline, from initial contact to contract negotiation. You'll manage every stage of the sales cycle, building a robust pipeline that consistently delivers against ambitious targets.
• Consultative Sales: Act as a trusted advisor, conducting deep-dive discovery to understand a prospect's unique business challenges. You'll then work with our technical team to craft and present bespoke Salesforce solutions that directly address their needs and pain points.
• Negotiation & Closing: Lead contract negotiations and be responsible for closing deals to exceed your quarterly and annual sales quotas.
• Market Leadership: Continuously monitor market trends and stay up-to-date with the latest Salesforce innovations to effectively position Pracedo as the go-to consultancy for new prospects.
• Relationship Building: Forge strong, long-lasting relationships with key stakeholders and decision-makers within target organizations.
• Collaboration: Work collaboratively with the marketing team to support lead generation campaigns and with the delivery team to ensure a seamless transition from sales to project delivery.
• Reporting: Maintain accurate and up-to-date records in our CRM (Salesforce) and provide regular reports on sales activities, pipeline status, and performance against targets.

Qualifications & Experience

• Proven experience as an Account Executive, Sales Manager, or similar role, with a strong focus on B2B software or professional services sales.
• Demonstrable track record of meeting and exceeding sales targets.
• Previous experience working in or selling for a Salesforce Consultancy is highly desirable.
• In-depth knowledge of the Salesforce platform and its various clouds (Sales Cloud, Service Cloud, Marketing Cloud, etc.).
• Exceptional communication, presentation, and negotiation skills.
• Ability to build rapport and trust quickly with both technical and business stakeholders.
• Strong business acumen and an understanding of how technology can solve complex business problems.
• Self-motivated, proactive, and able to work independently as well as part of a team.
• Experience with Salesforce as a CRM is a significant advantage.

What We Offer

• A competitive base salary plus an uncapped commission structure.
• The opportunity to work with a diverse range of clients on innovative and impactful projects.
• A collaborative and supportive work environment with a strong company culture.
• Opportunities for professional development and career growth.
• Private Health Insurance and Dental Insurance