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Media Coordinator
Posted 5 hours 20 minutes ago by Havaianas Europe - an Alpargatas Brand
About the job
Havaianas is bringing joy to your feet since 1962, was born and raised in Brazil, to spread to the world the spontaneous Brazilian lifeway. Havaianas opened its EMEIA headquarters in Madrid (Spain), and achieved immediate success in the fashion and apparel industry. Today, with 7 offices in Europe and point of sales in more than 20 European countries, Havaianas came to offer innovative and high quality products, through color, joy and a comfortable and sophisticated lifestyle.
Purpose of the Role:
As the iconic flip-flop brand continues to grow, your mission will be to ensure our campaigns deliver maximum impact across Social Media, Amazon, and Zalando - connecting audiences with the spirit of summer all year round.
Responsibilities:
- Manage digital media campaigns across Meta and TikTok with a mix of brand and performance KPIs (reach, frequency, traffic, ROAS)
- Oversee e-retailer media investments on Amazon Ads and Zalando ZMS, in sync with our B2B sales teams' targets
- Coordinate day-to-day operations with media agencies (brand, performance, Amazon, Zalando)
- Act as the bridge between media, sales, content, and e-commerce, ensuring seamless execution
- Lead weekly meetings with Amazon, Zalando, global media teams, and e-commerce partners
- Ensure the delivery of creative assets, campaign naming conventions, and tracking setup (Google Analytics)
- Prepare and present weekly and monthly campaign reports with insights and recommendations
- Collaborate with global HQ to align on yearly planning, audience strategies, and reporting standards
Requirements:
- 3-5 years experience in digital media buying, planning or coordination
- Strong hands-on knowledge of Meta Ads Manager and TikTok Ads
- Experience with Amazon Ads and/or Zalando ZMS is a big plus
- Strong analytical skills: able to connect media KPIs to business impact
- Excellent project and stakeholder management across multiple teams
- Native-level English (written & spoken) is a must
- A natural team player who thrives in fast-paced, cross-functional environments
Genuine passion for fashion, e-commerce, and consumer behavior
