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Media Buyer

Posted 2 days 3 hours ago by Alfacreators

Permanent
Not Specified
Media, Digital & Creative Jobs
London, United Kingdom
Job Description

Are you passionate about creating impactful marketing campaigns that drive results? Do you have a knack for understanding target audiences and utilizing advertising platforms to their fullest potential? If so, we invite you to join our team as a Media Buyer at Alfacreators. In this role, you will be at the forefront of crafting and executing strategic media-buying campaigns that optimize revenue and engagement for E-commerce brands. Your expertise in platforms like Meta (Facebook, Instagram) and Google Ads will be crucial in ensuring our clients' success.

Job Responsibilities:
  • Collaborate with our clients and internal teams to gain a deep understanding of their goals, target audience, and overall marketing objectives.
  • Strategically plan, create, and execute media-buying campaigns on platforms such as Meta (Facebook, Instagram) and Google Ads (Search, Display, Shopping) to generate increased traffic, conversions, and revenue for E-commerce brands.
  • Conduct comprehensive research to identify key market trends, competitor strategies, and audience behaviors. Leverage this insight to inform campaign targeting and creative decisions.
  • Effectively manage and optimize ad budgets, ensuring maximum return on investment (ROI) and cost-efficiency for our clients.
  • Collaborate closely with our creative team to develop compelling and impactful ad creatives that resonate with the audience, capturing their attention and driving engagement.
  • Monitor and analyze campaign performance metrics using tools like Google Analytics and Facebook Ads Manager. Utilize these insights to generate comprehensive reports and provide recommendations for continuous campaign enhancements.
  • Stay updated with industry developments, algorithm changes, and emerging advertising technologies. Ensure that our media-buying strategies remain innovative and effective in a rapidly evolving landscape.
  • Act as a vital liaison between clients and internal teams, delivering regular updates, performance insights, and strategic recommendations to foster strong partnerships and drive client success.
Applicant Requirements / Qualifications:

To thrive in this role, you should possess:

  • A proven track record in planning, executing, and optimizing successful media-buying campaigns on platforms like Meta (Facebook, Instagram) and Google Ads (Search, Display, Shopping).
  • Strong analytical skills, allowing you to conduct thorough research, interpret campaign performance data, and make data-driven decisions to optimize results.
  • Creative flair and the ability to collaborate effectively with creative teams to develop compelling ad creatives.
  • Proficiency in utilizing tools such as Google Analytics and Facebook Ads Manager to monitor and analyze campaign performance.
  • Excellent communication skills to act as a bridge between clients and internal teams, providing updates, insights, and recommendations.
  • A proactive and adaptable mindset to stay up-to-date with industry trends, algorithm changes, and emerging technologies.
  • A passion for digital marketing and a desire to create impactful campaigns that drive business growth.

Join our team at Alfacreators and play a pivotal role in crafting and executing media-buying strategies that make a difference for E-commerce brands.

To apply, submit your resume along with a cover letter detailing your relevant experience and why you're excited about this opportunity. Let's shape the future of digital advertising together!

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