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MarTech Lead: 1P Data & Personalisation

Posted 15 days 22 hours ago by UKTV

Permanent
Full Time
Other
London, United Kingdom
Job Description

UKTV is recruiting a Martech Manager in London to shape the Martech strategy and unlock 1st party data for targeted campaigns across CRM, Performance Marketing and 3rd party platforms. You will embed new data stack with BBC Studios and collaborate with Data, Product, CRM and Performance Marketing teams.

You'll implement, maintain and optimise 1P data and Martech tools, bridge data to marketing execution, and ensure privacy compliance while driving revenue opportunities.

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