Marketing Operations Manager

Marketing Operations Manager/12 Month FTC/£50,000/Hybrid/London

A Digital Media Organisation is seeking a commercially minded, data-driven Marketing Operations Manager to cover maternity leave. This role is ideal for a proactive individual who thrives in a fast-paced, high-output environment and enjoys solving data challenges while delivering impactful insights. You will take ownership of the marketing data ecosystem, working closely with the Marketing Operations Executive to analyse and report on key metrics across sales and customer journeys. Your insights will support data-informed decision-making, driving performance and scalable growth across multiple divisions.

This position requires strong communication skills, critical thinking, and a passion for uncovering insights that drive marketing effectiveness and business growth.

Key Responsibilities

• Develop and refine audience segmentation and targeting strategies
• Manage data quality, hygiene, and integration across platforms
• Lead tracking and attribution strategy, ensuring robust implementation of GTM, GA4, and privacy-compliant tagging
• Deliver and maintain PowerBI dashboards and regular KPI reporting sessions
• Conduct post-event analysis and web optimisation using tools like Hotjar and Microsoft Clarity
• Ensure marketing data practices comply with GDPR and liaise with privacy teams
• Manage and develop the Marketing Operations Executive, providing regular feedback and support

Skills

• Marketing automation and CRM experience (Pardot, Salesforce preferred)
• Proficiency in marketing analytics and reporting platforms (GA4, Salesforce, Power BI)
• Strong understanding of marketing metrics including acquisition, conversion, engagement, MQL/SQL
• Meticulous attention to detail and organisational skills
• Excellent verbal and written communication skills
• Critical thinking and problem-solving abilities
• Knowledge of data privacy regulations (GDPR)
• Ability to learn new tools and software independently
• Insight-driven with a passion for data analysis and trend identification
• People management and leadership skills