Marketing Operations Manager

Marketing Operations Manager

Department: Marketing

Employment Type: Permanent - Full Time

Location: London

Reporting To: Louise Yoo

Description We are seeking a Marketing Operations Manager to drive demand generation, optimise campaigns, and enhance lead conversion. In this role, you will use your marketing operations and automation expertise to drive fresh perspectives and innovative strategies to shape our demand generation efforts.

Your expertise will be crucial in building and fostering collaboration and driving continuous improvement in our marketing initiatives, which are focused on clients from world-leading organisations across the energy and financial sectors. You will also shape sales and marketing alignment via AI driven technology, demonstrating the power this collaboration can bring.

In return, we provide a supporting and inclusive environment where you can grow and make your mark in the vibrant energy sector, mentored, and guided by our respected experts. Our high-performance collaborative culture rewards initiative and drive, offering excellent remuneration, long terms incentives and exciting work.

Key Responsibilities Duties and Responsibilities:

Marketing Technology & Automation Management:

Oversee the marketing technology stack, including automation platforms, CRM systems, analytics tools, and other marketing software, leveraging AI to drive efficiency
Implement best practice for automated marketing campaigns, including email marketing, lead nurturing, and customer segmentation

Create and optimise marketing processes, workflows, triggers, and rules within the marketing automation platform to drive quality lead flow.

Ensure seamless integration between marketing systems and other business tools

Evaluate and recommend new marketing technologies to improve efficiency and effectiveness

Develop and manage the marketing technology roadmap to align with business objectives.

Collaborate with sales, finance and IT to align marketing operations with broader business objectives.

Lead and Contact Management:

Manage lead scoring, routing, and assignment processes to ensure timely follow-up by the sales team

Collaborate with the sales team to optimise lead handoff and improve lead conversion rates

Data Management and Analytics:

Ensure data accuracy and integrity across all marketing systems, identifying technology that can assist with enrichment and cleansing

Develop and maintain dashboards and reports to track key marketing metrics and KPIs, and provide data-backed insights

Monitor and report on lead flow and pipeline conversion metrics

Present clear understanding of performance by channel and source

Analyse marketing data to provide insights and recommendations for campaign optimisation and strategy

Process and project management:

Identify and implement process improvements to streamline marketing operations and increase efficiency

Develop and document standard operating procedures (SOPs) for marketing processes. Work with the wider business to improve process

Lead cross-functional projects to enhance marketing operations and ensure timely delivery of initiatives

Train and support the marketing team on best practices for using marketing technology and automation tools

Compliance and Governance:

Ensure compliance with data privacy regulations (e.g., GDPR) and industry best practices

Implement and enforce data governance policies and procedures

Conduct regular audits of marketing systems and data to ensure compliance and accuracy

Collaboration and Communication:

Work closely with cross-functional teams, including research, sales, IT, and product, to align marketing operations with business goals

Provide regular updates and insights on the performance of marketing operations and automation initiatives

Foster a culture of continuous improvement and innovation within the marketing team

Skills, Knowledge & Expertise Expertise in marketing automation platforms (e.g.Pardot, HubSpot) and strong understanding of CRM systems (Salesforce), with 5yrs+ marketing operations and/or automation experience.

Proficiency in data analysis tools and software (e.g., B2BMA, Google Analytics, Tableau, Looker studio).

Strong Excel skills and ability to work with large data sets.

Demonstrable desire to utilise, understand and investigate AI as a key driver to improve marketing impact and efficiency High level of proficiency in managing data and scalable methods to continuously enhance the contact database.

Ability to analyse marketing data to derive actionable insights. Strong problem-solving skills to optimise marketing processes and campaigns.
Experience in A/B testing and campaign performance analysis. Strong understanding of customer segmentation and targeting.

Excellent organisational skills to manage multiple projects simultaneously with the ability to set priorities, meet deadlines, and work under pressure.

Ability to develop and implement marketing automation strategies that align with business goals. Experience in creating and managing nurture journeys.

Excellent written and verbal communication skills with an ability to convey complex technical information to non-technical stakeholders. Experienced in building sales and marketing alignment

Willingness to stay updated with the latest marketing technologies and trends, as well as propose and implement innovative solutions to improve marketing efficiency.

Experience in developing training programmes for marketing automation tools and processes.

Desirable Skills:

An interest in commodities, energy or financial markets would be beneficial

Job Benefits Welcome to our unique workplace where a passion for our industry-leading product sits at the heart of who we are.

Life at EA is completely eclectic, fostered through the global nature of the business and a real appreciation of the many cultures of our diverse team. We unite as a single, cohesive team through an array of social clubs that cater to a spectrum of interests, from running and yoga to football and culinary adventures. These groups create a collegial and dynamic atmosphere that extends beyond work, promoting a healthy and balanced lifestyle for our team.

Our strategically located offices are all set in prestigious buildings, offering you the convenience of nearby gyms, retail therapy, diverse dining options, and accessible public transport.