Marketing Operations Lead - Content, B2B Communications

• Lead the transformation of Canon's Integrated Printing & Services Group (IPSG) marketing communications function across Europe.


• Own the operating model behind integrated B2B campaigns-driving strategy, operational excellence, and cross-functional delivery at scale.


• Build and lead a high-performing content and campaign engine, defining processes, embedding best practice, and enabling seamless collaboration across a complex European matrix.


• Oversee content strategy, campaign planning, value propositions, audience insights, project delivery, localisation, and activation.


• Ensure marketing communications are aligned, scalable, and consistently executed across EMEA.


• Shape the future of Canon's marketing communications capability while managing a 13-person insourced marketing communications team.

Requirements

• Proven leadership experience in content operations, integrated marketing, or marketing operations within a B2B or complex organisational environment.


• Strong track record managing insourced or agency embedded teams with multi disciplinary workflows.


• Demonstrated ability to design and embed processes, governance, and operating models, not just deliver campaigns.


• Experience leading teams across strategy, project management, and content development.


• Confidence influencing senior stakeholders and managing competing priorities in a matrix organisation.


• Solid understanding of how PR, Social, Web, Paid Media, and Localisation fit into an integrated content life-cycle.


• Exceptional organisational, prioritisation, and change management capability.


• Experience working in a large, international matrix organisation supporting multiple local markets.


• Understanding of marketing technology, content management systems and workflow tools.


• Background in B2B content strategy, technology, services or solutions-based marketing.

Core Competencies

Demonstrates expertise in leading integrated B2B marketing communications, with a focus on content strategy, campaign planning, and operational excellence. Proven ability to manage and influence teams within a complex international matrix organization while ensuring alignment and scalability across multiple markets.

Highest-signal resume keywords

• Leadership Experience in Content Operations


• Integrated Marketing Strategy


• Project Management


• Content Development


• Change Management

ATS Optimization Keywords
Hard Skills

• Content Strategy


• Campaign Planning


• Process Design


• Governance


• Operating Models


• Audience Insights


• Localisation


• B2B Marketing


• Integrated Campaigns


• Multi-Disciplinary Workflows

Soft Skills

• Organisational Skills


• Prioritisation


• Influencing Senior Stakeholders


• Collaboration


• Change Management Capability

Industry Keywords

• B2B Marketing


• Integrated Marketing Communications


• International Matrix Organisation


• Content Lifecycle


• Digital Marketing

Tools & Technologies

• Marketing Technology


• Content Management Systems


• Workflow Tools