Marketing Operations & Data Lead

To own and continuously improve the accuracy, structure, and usefulness of Bromcom's marketing and sales data, ensuring campaigns, inbound enquiries, and customer communications are based on clean, connected information. This role underpins Bromcom's ability to run targeted, insight-driven marketing activity and future ABM programmes by delivering trusted, enriched data across all commercial systems.

Key Responsibilities

• Lead the data cleanse and enrichment programme, linking schools, MATs, and local authorities with unique IDs.
• Manage CRM governance (Dynamics 365): field definitions, duplicates, record ownership, and source tagging.
• Build and maintain marketing segmentation lists for campaigns and outbound activity.
• Support inbound enquiry tracking - defining categories, ensuring leads are logged and routed correctly.
• Collaborate with the internal BI team to ensure data feeds and field mappings align with Power BI dashboards.
• Integrate external datasets (DfE, Census, Ofsted) and qualitative insights from Voice of the Schools to fill gaps and add contextual intelligence.
• Document processes, train teams, and champion data quality across the commercial function.
• Prepare the systems and data structure for future marketing automation (ClickDimensions workflows, nurture readiness).

Success Indicators

• % reduction in duplicate records
• % completeness of MAT/school linkage
• Accuracy of lead source and inbound categorisation
• Campaign segmentation accuracy and adoption
• Documented, repeatable data processes

Skills and Experience

Essential:

• Strong knowledge of Dynamics 365 CRM (or equivalent)
• Proven experience in marketing or sales data management
• Hands on ability to clean, enrich, and maintain datasets
• Understanding of marketing segmentation and GDPR principles
• Advanced Excel / Power Query skills
• Detail driven, organised, and collaborative working style

Desirable:

• Experience with public sector or education datasets (DfE, Ofsted, Census)
• Familiarity with marketing automation tools (ClickDimensions, HubSpot, Eloqua)
• Process mapping or light project management experience