Marketing Manager/Executive

The successful candidate will champion the brand across digital and offline channels, growing awareness, referrals, and patient engagement. The Marketing Executive will plan and deliver compliant campaigns, create high-quality content, and use data to optimise performance. Ideal candidates bring energy, creativity, and healthcare marketing experience, translating clinical expertise into clear, patient centred communication that strengthens reputation and drives measurable results.

Duties and Responsibilities Strategic & Campaign Management

• Own the annual marketing plan and budget; set objectives, define channel mix, and align activity to support clinic growth, referrer relations, and brand goals.
• Plan and deliver integrated campaigns across web, SEO/SEM, social, email, print, events and PR, in line with brand guidelines and advertising standards.
• Lead key initiatives (e.g. service launches, patient education, referrer events), including timelines, briefs, execution and success metrics.
• Optimise performance through testing, targeting and KPIs (traffic, enquiries, conversion); report and adjust accordingly.
• Manage partners and suppliers; brief agencies, designers, printers and media; negotiate costs, track deliverables and ensure quality.
• Maintain the marketing calendar and governance, aligning with clinical operations and ensuring approvals, risk checks and data compliance.

Content & Communications

• Liaise with internal teams to develop materials such as patient booklets, brochures and presentations.
• Draft and adapt content for patients, clinicians, referrers and stakeholders.
• Maintain a consistent brand voice across all channels.
• Manage press releases and PR activity in line with brand messaging.

Digital & Social Media

• Plan, create and manage content across Facebook, Instagram, TikTok and LinkedIn.
• Oversee Google Ads and Reviews.
• Support creation of written, video and digital content.
• Analyse performance metrics and prepare reports.

Engagement & Events

• Plan and coordinate PR events, conferences, expos and roadshows.
• Engage with customers and referrers; respond to feedback and reviews in line with standards.
• Collaborate with internal teams to strengthen referrer engagement.

Market Insight & Analysis

• Monitor marketing effectiveness, competitor activity and industry trends.
• Maintain knowledge of services and the Irish healthcare landscape.
• Respond professionally to unexpected issues (e.g. media queries).

Qualifications & Experience

• Bachelor's degree (or equivalent) in Marketing, Communications or related field.
• 5-7 years' relevant experience in healthcare or similar.
• Strong knowledge of marketing principles and healthcare trends.
• Proven experience in digital and social media marketing.
• Full clean driving licence (travel required).
• Strong analytical, communication and interpersonal skills.
• Ability to manage multiple projects and deadlines.

Skills and Abilities

• Excellent written and verbal communication.
• Proficient in social media, Glassdoor and tools (e.g. Canva, Mailchimp, Meta Business Suite).
• Strong organisational and time management skills.
• High accuracy and attention to detail.
• Proficiency in Microsoft Office; analytics tools an advantage.
• Creative, proactive and adaptable.
• Positive, collaborative and self motivated with ability to work independently.

This job description summarises the primary responsibilities and qualifications and is not exhaustive of all duties required now or in the future.

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