Marketing Manager/Director

Marketing Manager/Director

£60-80k

Hampshire

VR/10551

A fantastic opportunity has arisen for a highly skilled, commercially driven marketing leader with B2B Saas experience, to join an award-winning B2B SaaS company who work with some of the biggest names in property and real estate. The organisation is expanding and this position will play a key part in strengthening their leadership team

The Marketing Manager/Director will be responsible for brand, positioning and inbound demand across two established B2B SaaS platforms

This role requires senior thinking and hands-on execution. The Marketing Manager/Director must be comfortable shaping narrative at leadership level and reviewing campaign copy the same day. You will work directly with the CEO and be accountable for measurable revenue impact

Role and responsibilities:

• Own brand identity, messaging and market narrative across all markets
• Define clear vertical positioning for Housing, Commercial and related sectors
• Differentiate proposition clearly against competitors
• Product marketing - own messaging frameworks for both platforms
• Lead feature and product launch positioning
• Design and execute a quarterly and annual campaign roadmap
• Own website strategy, SEO, paid channels and inbound demand programmes
• Work closely with the Sales Director on enablement, messaging and campaign priorities
• Collaborate weekly with the Growth Manager on ICP alignment and funnel performance
• Participate in monthly Growth & Marketing reviews focused on ROI and channel decisions
• Lead and elevate existing Social, SEO/PPC and Design resources
• Move marketing from reactive output to strategic positioning

Skills and experience required:

• 8+ years in B2B SaaS marketing
• Experience scaling ARR in a high-growth environment (30%+ YoY)
• Demonstrable ownership of marketing-sourced pipeline KPIs
• Experience launching vertical GTM initiatives
• Strong product marketing capability
• Experience working closely with Sales Directors in enterprise-led environments
• Experience leading small teams (3-7 people)