Marketing Manager

Fannin is seeking an experienced Marketing Manager to own and lead the marketing strategy for its medical devices portfolio in Ireland. This is a hands on, player-manager role with full accountability for strategy, budget, execution, and results. The role offers genuine ownership, close collaboration with Sales and suppliers, and the opportunity to shape commercial growth.

Responsibilities

• Develop and own the marketing strategy and annual marketing plans aligned to commercial objectives
• Manage the marketing budget, ensuring prioritisation, ROI, and performance tracking
• Lead and develop two direct reports (Product / Portfolio Marketing and Digital Marketing)
• Act as a player-manager, remaining hands on in key launches, campaigns, and initiatives
• Lead product and portfolio marketing across the lifecycle, working closely with supplier principals
• Partner with Sales teams to enable effective selling through tools, training, and campaigns
• Generate, analyse, and interpret marketing and commercial data to guide decision making and demonstrate impact

Qualifications

• Strong marketing experience within medical devices or related healthcare sectors
• Proven experience creating and delivering marketing strategy and managing budgets
• Deep sectoral knowledge and strong understanding of clinical and procurement environments
• Comfortable working cross functionally with Sales and supplier partners
• Strong analytical capability, with the ability to turn data into actionable insight
• Proven people manager with a player-manager mindset

Other

• Title commensurate with experience (Marketing Manager or Head of Marketing)
• Role offers significant autonomy, influence, and visibility
• Competitive salary and benefits package

Vital Healthcare is an Equal Opportunities Employer.