Marketing Manager

Remote, in the UK (mandatory to travel to London once a month, at own cost)

WHO WE ARE

Animal Equality is an international animal protection organisation working with society, governments and companies to end cruelty to farmed animals. Animal Equality has offices in the United Kingdom, United States, Germany, Italy, Spain, Mexico, Brazil and India.

Animal Equality releases investigative materials captured from inside factory farms and slaughterhouses, exposing the conditions that farmed animals face around the world. We publish our findings on television, in newspapers and online. We routinely secure mainstream media coverage, including on the BBC, ITV, Sky news, The Times, the Guardian, New York Times and many more.

Animal Equality also advocates for political change. Our current campaigns include a UK ban on foie gras imports, increased enforcement of existing animal protection laws, legal protections for farmed fish, and Government subsidies for transitioning towards a plant-based food system.

We focus on farmed animals because of the scale and severity of the issue. More than a billion animals are confined and killed for human consumption every year in the UK. Farmed animals also often suffer in some of the worst ways: pigs typically endure painful mutilations, many chickens die of heart attacks, fish are confined in underwater cages, and some farmed animals are victims of deliberate abuse and neglect. But the problem is solvable! By utilising effective campaigning strategies, Animal Equality is having an impact for animals around the world and building a future where all animals are respected and protected, and are no longer exploited for human consumption.

Animal Equality UK s current key campaigns include:

• Strengthening enforcement of animal protection laws
• Halting the expansion of Scotland s salmon farming industry
• Achieving a ban on foie gras imports
• Securing species-specific slaughter legislation for fish
• Inspiring the public to eat plants, not animals

ABOUT THE ROLE

We are seeking a strategic, data-driven, and solutions-oriented Marketing Manager to lead the optimisation of our supporter engagement systems and data-driven marketing operations in the UK.

The successful candidate will play a pivotal role in delivering seamless, personalised experiences for our supporters. Line-managing the UK Marketing and Communications team members, the Marketing Manager will streamline and coordinate Animal Equality s public communications, ensuring they are streamlined, impactful, and evidence-based.

By maintaining data integrity, strengthening reporting, and driving robust monitoring and evaluation, you will empower colleagues across departments to make data-informed decisions, deepen supporter relationships, and increase fundraising income to advance our mission for farmed animals.

The Marketing Manager will play an essential role in optimising Animal Equality s CRM platforms (with a focus on Salesforce and related tools), ensuring they are efficient, intuitive to use, and designed with our supporters experiences in mind.

The Marketing Manager will report to the UK Executive Director and collaborate extensively with colleagues in Campaigns, Communications, Technology, Operations, and Marketing across our global offices.

In addition to monthly meet-ups, some travel within the UK may be required for demonstrations, meetings, and events. While not common, occasional evening or weekend work may be necessary to support campaigning activities. Any additional hours worked and agreed with your Manager can be reclaimed as TOIL.

ABOUT YOU

You are a strategic thinker with hands-on technical expertise, equally comfortable designing supporter journeys as you are cleaning up data or analysing objectives. You thrive in a fast-paced, mission-driven environment, combining attention to detail with a solutions-focused mindset.

You actively seek constructive feedback and use it to continuously improve your work. You show ownership and a growth mindset that is focused on improving the world for farmed animals. Knowledge of farmed animal issues and alignment with Animal Equality s mission is a must, as is professionalism, adaptability, and discretion.

You must have a minimum of five years experience in managing CRM systems (Salesforce experience strongly preferred), with proven experience of streamlining complex CRMs for usability and efficiency. A track record of understanding and evaluating direct marketing and digital advocacy campaigns, skilled in M&E, and strong copywriting skills. You must have hands-on experience managing team members and supporting their professional growth. Experience in marketing automation, and familiarity with GDPR best practice, is desirable.

BENEFITS

• Holiday entitlement equal to 33 days per year (including standard public holidays).
• Personalised Employee Assistance Programme (EAP): an Animal Equality-funded benefit that offers employees confidential counselling and advice on a wide range of work and personal issues. The programme offers several services, such as a 24/7 confidential helpline and expert Cognitive Behavioural Therapy.
• Flexible hours, with the option to start between 8am-10am and finish between 4pm-6pm.
• Able Futures Support: The service is a nine-month, practical and confidential support service for employees whose circumstances or mental health may impact their wellbeing or work. Employees can work with a mental health professional to deepen their understanding of how their mental health may impact them and will build coping skills and resilience to thrive at work.
• Yearly stipend to access learning and development resources, to help employees further grow their personal and professional skills.
• A free vegan lunch every month at the Animal Equality monthly meetups.

APPLY NOW

To read the full job description and apply, please visit our careers page.

Closing date: 5.00pm on 28th November 2025.

The interview process comprises a multiple-stage interview and skills test. The appointment process will run throughout November and December, with Animal Equality UK making an offer to the successful candidate shortly after.