Marketing Manager

Job Title: Marketing Manager
Location: London
Reports to: Head of Marketing
Department: Marketing
Employment Type: Full-time

A global leader in financial services training, delivering learning solutions for professionals and organizations. They are seeking a high-energy, results-driven B2C Marketing Manager to lead the marketing efforts their public courses.

Role Overview

This is a hands-on, mid-level marketing role with no direct people management responsibilities. You will be the sole marketer dedicated to public courses, responsible for end-to-end campaign execution, performance analysis, and content creation. The ideal candidate is both analytical and creative, thrives in a fast-paced environment, and is proactive in adopting new technologies, especially AI.

Key Responsibilities

• Plan, execute, and optimize multi-channel marketing campaigns for public courses.
• Conduct data analysis on campaign performance, lead generation, and engagement metrics.
• Perform A/B testing and funnel analysis to identify drop-off points and improve conversion rates.
• Create and manage content, including short articles, value propositions, and social media posts.
• Collaborate with internal teams for graphic design and technical support.
• Optimize website performance, user experience (UX), and calls-to-action to improve CRO.
• Stay up to date with marketing trends, especially in AI and digital tools like ChatGPT.
• Segment audiences and tailor messaging to drive engagement and conversions.

Required Skills & Experience

• Proven experience in B2C campaign management, analytics, and content creation.
• Strong analytical mindset with experience in CRO and UX principles.
• Familiarity with AI tools and how they impact digital marketing strategies.
• Excellent communication skills and ability to present insights clearly.
• Experience in education, financial services, professional services, or corporate training is highly desirable.

Preferred Background

• Marketing experience in sectors such as:
• Education (university or private)
• Financial services (banking, fintech, wealth management)
• Professional services (legal, accounting, consulting)

McGregor Boyall is an equal opportunity employer and do not discriminate on any grounds.