Marketing Manager 100%

Your responsibilities

• Develop, collaborate and implement lead generation strategies using all channels (SEO, PPC, email, social media, webinars, DOOH, paid ads)

• Design and optimize marketing campaigns to boost brand awareness, drive demand, and nurture customers and leads

• Collaborate with content teams to create compelling materials aligned with customer pain points

• Utilize marketing automation tools (HubSpot) for lead nurturing, scoring and A/B testing

• Align closely with sales teams to ensure seamless lead handoff and data-driven decision-making

• Track and report performance metrics using Google Analytics, Hubspot and Salesforce

• Manage marketing budgets effectively to maximize ROI

• Plan, manage and execute events including: webinars, virtual events, industry conferences and exhibitions

What we are looking for

• Proven experience in B2B digital marketing and demand generation- preferably in a SaaS environment

• Strong analytical skills to assess campaign performance and optimize strategies

• Excellent communication skills with the ability to craft compelling messaging

• Experience with marketing automation platforms and CRM tools

• Creative thinker with a strategic mindset and a passion for innovation

Our Offer

• The opportunity to work closely with top-level leadership in a high-impact role

• A fast-paced, international, and collaborative work environment

• A challenging and diverse role with high autonomy

• A motivating and supportive team culture where your ideas matter

• Excellent opportunities for personal and professional growth

• Regular team events and the chance to work from another Luware office for up to a month through our exchange program

You can look forward to a genuinely collegial, international environment with a fresh, dynamic, and open corporate culture. Let the Luware spirit convince you!

Do you feel inspired and ready to unleash your full potential? If so, upload your CV spontaneously for an initial review- we re just a click away!

We are excited to get to know you!

We will only consider candidates who apply directly for this position. Applications or inquiries from recruitment agencies will not be processed.

Thank you for your understanding.