Marketing Manager - Loyalty & Cultivation

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Marketing Manager - Loyalty & Cultivation

£39,000 - £45,000 plus

Reports to: Loyalty & Cultivation Marketing Lead

Department: Marketing, Fundraising and Engagement

Contract: 12 month fixed-term contract

Hours: 35 hours per week (we are open to compressed hours in this role)

Location: Stratford, London w/ high-flex (1 - 2 days per week in the office)

Visa sponsorship: You must be eligible to work in the UK to apply for this vacancy. Cancer Research UK is not able to offer visa sponsorship.

Closing date: Sunday 26th October 2025, 23:55

This vacancy may close earlier if a high volume of applications is received or once a suitable candidate is found, therefore we strongly recommend that you apply early to avoid disappointment. If you require more time to apply as part of a reasonable adjustment, please contact as soon as possible.

Interview date: From the week commencing Monday 3rd November 2025

At Cancer Research UK, we exist to beat cancer.

We are professionals with purpose, beating cancer every day. But we need to go much further and much faster. That's why we're looking for someone talented, someone who wants to develop their skills, someone like you.

This role is an exciting opportunity to shape the marketing strategy and delivery of cross-channel, mass marketing activity to drive loyalty and cultivate ongoing support from people who have chosen to support Cancer Research UK.

At CRUK, we are lucky to have a substantial database of supporters who have helped us in our commitment to funding world-class research which drives forward advances in the prevention, diagnosis and treatment of cancer. The Loyalty & Cultivation team looks after the campaigns and journeys which these supporters receive, across multiple channels, to motivate, engage and inspire them to continue their journey with us.

We are looking for an experienced and creative marketer to join the team, bringing together stakeholders from across the organisation to shape and deliver key strategies and campaigns to inspire and retain supporters across the range of products CRUK has to offer.

What will I be doing?

• Support the Lead to translate the Marketing, Fundraising and Engagement operating plan and budget into an audience marketing plan and budget. Define and develop the audiences and product offerings that need activating as part of this marketing plan and manage the development and delivery of cross-channel integrated briefs
• Own the team's approach to cross-sell and cultivation, making strong, data-led recommendations that balance audience and business need and shape the mass journeys supporters receive
• Manage the planning, set-up, delivery and analysis of integrated multi-channel campaigns that meet and exceed specific audience KPIs
• Manage the content and creative production, testing and optimisation process, ensuring campaign assets are fully aligned with Brand messaging and other communications themes
• Collaborate with teams across Marketing & Digital to identify and implement strategic marketing opportunities and ensure holistic supporter journeys for CRUK audiences
• Work with digital and data experts from across marketing and the wider organisation to improve communications and better engage our audiences
• Manage the continuous testing and analysis of campaigns, spotting opportunities to optimise ongoing activity and making recommendations to improve the effectiveness of future campaigns

What are you looking for?

• Significant experience translating marketing strategy into tactical delivery plans by channel, audience and budget
• Proven experience planning and delivering multi-channel campaigns that meet campaign KPIs, with a particular focus on digital channels and the associated tools and metrics
• Strong understanding of end-to-end supporter journeys and the role of different channels in fully integrated campaigns
• Relevant experience of marketing to existing supporters or managing loyalty schemes
• Relevant experience of managing and motivating agencies to drive maximum value from relationships
• Matrix management experience with proven leadership skills and the ability to manage competing priorities for yourself and others
• Data-driven with a strong understanding of UX principles and relevant experience of interpreting results and recommending opportunities for optimisation

Our organisation values are designed to guide all that we do.

Bold: Act with ambition, courage and determination

Credible: Act with rigour and professionalism

Human: Act to have a positive impact on people

Together: Act inclusively and collaboratively

We're looking for people who can believe in and embody these organisation values and can use them to drive forward progress against our mission to beat cancer.

If you're interested in applying and excited about working with us but are unsure if you have the right skills and experience we'd still love to hear from you.

What will I gain?

We create a working environment that supports your wellbeing and provide a generous benefits package, a wide range of career and personal development opportunities and high-quality tools. Our policies and processes enable you to improve your work-life balance, take positive steps in your career and achieve your personal wellbeing goals.

You can explore our benefits by visiting our .

How do I apply?

We operate an anonymised shortlisting process in our commitment to equality, diversity, and inclusion. CVs are required for all applications; but we won't be able to view them until we invite you for an interview. Instead, we ask you to fully complete the work history section of the online application form for us to be able to assess you quickly, fairly, and objectively.