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Marketing Lead

Posted 6 hours 39 minutes ago by Workshop Recruitment

Permanent
Full Time
Marketing & PR Jobs
Hampshire, Portsmouth, United Kingdom, PO1 1
Job Description
The Role

Reporting to the Head of UK Sales, the Marketing Lead will be responsible for developing and delivering the marketing strategy, driving lead generation, strengthening brand positioning, and supporting revenue growth across UK and export markets.

Key Responsibilities
  • Marketing Strategy & Growth - develop and implement marketing strategies across UK and export markets; create and deliver annual marketing plans with measurable ROI objectives; support revenue growth through effective alignment of sales and marketing activities; monitor market trends, competitor activity, and commercial performance to identify growth opportunities.
  • Campaign Management & Brand Development - lead the planning and delivery of integrated marketing campaigns; create engaging marketing communications and content across multiple channels; drive lead generation initiatives and measure campaign effectiveness; enhance digital platforms, including website performance, content management, and CRM utilisation.
  • Events & Stakeholder Engagement - plan and deliver exhibitions, events, and promotional activities across UK and international markets; manage event budgets and evaluate return on investment.
  • Leadership & Collaboration - provide guidance and support to the Marketing Executive; promote a high-performance culture focused on continuous improvement and commercial impact; work closely with sales and wider business teams to maximise lead generation and conversion opportunities.
About You Essential Skills & Experience
  • Proven track record of driving business growth through successful marketing and commercial initiatives.
  • Experience developing and delivering marketing strategies aligned to revenue objectives.
  • Strong commercial awareness and understanding of business performance metrics.
  • Demonstrated success in lead generation, customer acquisition, and conversion improvement.
  • Experience managing and improving digital platforms, including websites and CRM systems.
  • Hands on approach with the ability to combine strategic thinking with practical delivery.
Desirable
  • Applicable experience within the Construction or Manufacturing industry.
  • CIM qualification (or currently working towards one).
  • Able to balance strategic leadership with day to day execution.
What's on Offer?
  • Competitive salary of £45,000 - £50,000 DOE.
  • Opportunity to join a successful and growing organisation.
  • Genuine opportunities for career development and progression.
  • Collaborative and supportive working environment.
  • The chance to make a significant impact on business growth and marketing performance.
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