Marketing Lead

Updated: Yesterday
Location: London, England, United Kingdom
Job ID: 15734

Job Responsibilities

• Analyze markets based on launch sequencing and optimal resourcing, and help develop the integrated commercialization point of view to support business development.
• Design resourcing recommendations for market insight generation, commercialization planning, and launch KPIs.
• Lead consultative workshops with the customer to develop the early launch plan (hypothesis), deliver market landscape assessment, a forecast model for launch scenario planning, and a directional launch plan.
• Prioritize market insight needs and gaps, and determine research methods required to finalize the launch plan.
• Be the client's primary point of contact for designated ad communications projects and activities.
• Act as a role model for embracing and operationalizing the Full Service Commercial Model.
• Support senior client management in implementing strategies and tactics aligned with the client's best interests.
• Take ownership of the target project P&L and synchronize business planning timelines with the financial business calendar.
• Ensure all assigned activities and deliverables are completed with the highest quality, on time, and on budget.
• Monitor and report on performance and progress of assigned marketing activities aligned to the brand.
• Anticipate client needs and issues before they occur and collaborate to develop effective solutions.
• Participate in weekly Marketing functional sub team meetings.
• Work collaboratively with other Functional Leads, Medical Leads, and Commercial Leads.
• Coordinate with PMO and Program Finance to ensure proper reporting and budget management.
• Apply own knowledge and operational experience to ensure successful delivery throughout the project.
• Support development of Senior Leadership presentations and training as needed.
• Support work delegated to vendor partners to ensure quality and timely completion.
• Execute the marketing strategy and commercial launch plan aligned with product strategy, forecast, and market development.
• Implement marketing activities across Medical Communications, PR, Advertising, Omnichannel, and Digital.
• Act as the supporting client contact for all assigned marketing strategy and deliverables.
• Manage across Syneos Business Units and marketing disciplines.
• Help evolve client marketing strategy through research and competitor insights.
• Coordinate with Medical Affairs for alignment on marketing activities.
• Support external KOL relationships, speaker training programs, and advisory panels.
• Support commercial strategy at congresses and meetings.
• Support omni channel CRM and digital media strategies.
• Collaborate with Sales Training and Leadership to optimize field sales effectiveness.

Qualification Requirements

• Bachelor's Degree required; Master's Degree preferred with 5 years related work experience.
• At least 2 years of pharmaceutical marketing experience.
• Proven success across multiple marketing disciplines such as PR, CRM, Digital, Media, etc.
• Experience in matrixed environments.
• Understanding of pharmaceutical trends and ability to translate data into actions.
• Launch experience in client specific therapeutic area; Global Launch Experience a plus.
• Strategic and tactical planning capabilities.
• Ability to manage competing stakeholder priorities and build consensus.
• Strong collaboration and relationship building skills.
• Excellent project management and communication skills.
• Financial acumen and ability to manage functional budgets.
• Focus on performance metrics.
• Ability to lead operational teams and convert strategy into action.
• Track record of business delivery in matrixed settings.
• Emotional intelligence and adaptability to lead through change.
• Strong work ethic and proactive issue resolution.
• Ability to work effectively with internal and external stakeholders.
• Availability to work in a client aligned time zone.
• Ability to travel as needed.

Syneos Health companies are affirmative action/equal opportunity employers (Minorities/Females/Veterans/Disabled).