Marketing Executive (Legacy)

About us

Our purpose is simple: to save lives at sea. 24 hours a day, every day, RNLI lifesavers are ready to launch to the rescue.

We re looking for a Marketing Executive to join our Legacy and In Memory Marketing Team. The Marketing Executive will sit within the Legacy Conversion team, working across direct mailings, legacy journeys and other warm supporter activity.

As a Marketing Executive in the Legacy and In Memory Giving Marketing Team, you'll specialise in the planning and delivery of campaigns, developing supporter engagement and specific onward journeys to encourage emotional connections and future legacy giving. This team supports the RNLI by raising funds through gifts left to our charity in Wills and in memory giving. This is an important time for the RNLI s Legacy and In Memory fundraising team. With 6 out of 10 lifeboat launches funded by legacies, this will be a key area of focus for the charity going forwards.

Your role

As a Marketing Executive, you will be tasked with focusing on the following areas:

• Supporting Marketing Managers to deliver marketing campaigns, projects, and other fundraising activity.
• Campaign planning, briefing and administration on a range of channels, from print to digital.
• Supporting on campaign delivery and briefing our in-house creative and digital teams.
• Building and maintaining excellent relationships with a wide range of stakeholders, volunteers and agencies.
• Understanding and interpreting data to help inform and develop marketing activities.
• Managing purchase orders and timely goods receipting invoices.

About you

You ll be an experienced and proactive Marketing Executive able to support the development and delivery of impactful, successful campaigns and fundraising activity across legacy giving.

To be considered for the role of our new Marketing Executive, you will need:

• Experience in planning and managing fundraising/marketing campaigns.
• To be capable of building strong and collaborative working relationships, both within the existing team but also with multiple stakeholders, both internal and external.
• Confidence in understanding campaign performance data and communicating results and optimisations to stakeholders.
• Proven experience of working across multiple projects to tight deadlines.
• To have excellent communication skills (both spoken and written).
• An understanding of legacy fundraising (desirable).

Some of the benefits

• Flexible working.
• 26 days annual leave plus bank holidays.
• Outstanding pension scheme (contributions of up to 16% of basic salary).
• Life assurance.
• Health and dental cash plan.

So, as a Marketing Executive with a proactive can-do attitude, high attention to detail and excellent organisation skills wanting to see and support our organisation s aim to reduce drowning, this could be the role for you.

For further information, please visit our vacancies page.

Closing date: 31 August 2025.
Interview dates: September 2025.

The RNLI is committed to safeguarding; protecting a person s health, wellbeing, and human rights, enabling them to live free from harm, abuse, and neglect. We expect all employees and volunteers to share this commitment and have a zero-tolerance approach. The suitability of all prospective employees and volunteers will be assessed during the recruitment process in line with this commitment. This will include relevant criminal record checks being carried out, dependent on the eligibility of the role (England & Wales: DBS check; Scotland: Disclosure Scotland PVG; Northern Ireland: Access NI; Republic of Ireland: Garda Vetting; International: International Child Protection Certificate process).

Our staff and volunteers have been saving lives at sea without prejudice for 200 years. We respect and value diversity of background, skills and perspectives within our teams and consider it essential to help us deliver a world-class lifesaving service. We are an inclusive organisation and welcome applications from everyone. In addition to having the skills needed for the role, we also look for applicants who share our commitment to living our RNLI values (trustworthy, courageous, selfless, and dependable) and helping us work towards Our Vision: To save Every One.