Marketing Executive

Job Title: Marketing Executive

Location: Unit 3 Garryglass Ind Est Ballysimon Rd Limerick

Working hours: 39hrs/week

Responsibilities

• Liaise with employers, internal teams, and clients to discuss business methods, products, services, and target customer groups in order to identify marketing and communication requirements.
• Support the planning and execution of qualitative and quantitative market research activities, including customer feedback analysis, competitor reviews, and market trend monitoring.
• Collate, analyse, and interpret market and customer data, preparing clear reports and visual summaries to support marketing decision making.
• Contribute to professional recommendations regarding design, branding, promotion strategies, and customer communication, based on market research findings and customer insights.
• Assist in the development and maintenance of brand identity, visual guidelines, and promotional materials across digital and physical platforms.
• Brief and support creative or advertising teams by communicating campaign objectives, design requirements, and customer expectations.
• Monitor marketing activities and promotional campaigns, providing feedback and recommending adjustments where required.
• Collaborate with cross functional teams to ensure consistent brand messaging and alignment with overall business objectives.
• Support customer facing activities, ensuring marketing initiatives enhance customer engagement and satisfaction.

Requirements

• Strong communication and interpersonal skills.
• One year of experience in the position is preferable.
• Creative thinking and visual communication skills.
• Ability to manage multiple tasks and meet deadlines.