Marketing Executive - fast growing events business (smart energy sector)

Marketing Executive - fast growing events business (smart energy sector)

Job Sector

Marketing / PR / Product Management

Contract Type

Permanent

Location

London

Up to £30k basic plus 2% profit share

Job Reference

Media IQ - MxExec-EventsGreen

Do you have 1-3 years experience in conference marketing?

Have you got a strong track-record of exceeding results through multichannel marketing campaigns?

Want to work for a fast growing, dynamic events business operating in the global clean energy market?

If yes, please read on

The Company

A small, highly respected and fast growing conference business operating in the clean energy sector. This is a new role and part of a wider expansion of the business. The company are really passionate about driving smart/clean energy and have a very supportive, friendly and passionate working environment. You would be reporting into the Marketing Director.

The role of Marketing Executive

• Administration: setting up the marketing plan for each campaign, with clear timelines and activities across allchannels and updating this daily with progress made and results achieved
• Creative Design: creating commercially impactful logos, landing pages, brochures, email templates, websites,banner adverts, onsite banners and signage
• Design Updates: collating and communicating weekly design amendments to update brochures, emailtemplates, websites, as campaigns progress
• Advertising: maximise awareness of each event through the distribution of press releases, diary listings, LinkedInadverts, LinkedIn posts, Google AdWords, Google remarketing and banner advertising
• Negotiation: liaising with media partners, sponsors and speakers to agree effective marketing contra-deals andmanaging the execution of these deals to maximise visibility of theirevents across the Energy sector
• Emails: Setting up of weekly promo emails, post-event 'thank-you' emails, sponsor promotional emails, fordistribution via their email marketing system
• Research: working with the programme managers to set up, distribute, analyse and create summary of subjectmatter surveys
• Libraries: maintaining a central database of media partner contacts, brochure PDFs, event logos, sponsor logos,media partner logos
• List Research: overseeing new data generation with the support of their in-house marketing assistant andexternal data agency to drive the continuous expansion of theirmarketing database

Requirements:

• Ideally a 2:1 degree or higher in marketing/business/humanities subject
• 1-3 years conference marketing experience
• Proven track-record of delivering multi-channel marketing campaigns for conferences
• Comfortable working with thelatest marketing automation tools such as Salesforce and Pardot
• Take initiative for their own continuous learning and development around the latest digital marketing trends
• Highly articulate (written and verbal), confident and outgoing
• Stable career history
• UK resident

If you tick the above boxes, please apply.