Marketing Director

About Blink Payment

Blink Payment makes accepting and reconciling payments easy. Whether businesses are looking to take payments online or in person; they are completed through one simple platform. Our all-in-one solution supports multiple payment methods, which includes open banking, payment links, virtual terminals (paying over the phone), card machines, and can integrate with various software providers, such a Xero or QuickBooks, through easy-to-use API's.

It's an exciting time to join us - as we're growing fast! With new products, customers and huge plans for exponential growth, there's plenty of opportunity to make your mark.

What makes us unique?

1. A platform that provides options - Our platform provides every paymenttype a business will ever need, allowing your business to adapt and grow alongside your payment provider.

2. Simplicity - We like to keep things simple, there's no need for multiple platforms, business payments and
reconciliations are kept in one easy-to-use platform.

3. Personal touch - A support team available via online livechat, email, WhatsApp and phone, to resolve any issues. With a current average response time of 6 seconds to answer phone calls.

Our core values:

Be proactive

️ Own the solution

Win with integrity

Ready to help

About the Role

We're looking for a strategic yet hands-on Marketing Director to lead our growing marketing function through its next phase of scaling. Reporting into the CRO, you'll be responsible for executing our refreshed go-to-market strategy, embedding our brand identity, and driving demand through intelligent, data-led campaigns. You'll bring leadership and structure to an existing team of four, and use your experience with AI, automation and performance marketing to elevate our marketing impact. This role is ideal for someone who has grown a B2B marketing team in a scale-up environment, knows how to get things done, and is as comfortable executing strategy as they are rolling up their sleeves.

Key Responsibilities

• Lead the execution of our marketing strategy and go-to-market plan, crafted in collaboration with the CRO, with room to refine and evolve.

• Manage a team of four across marketing operations, brand, comms, design and PR.

• Drive demand generation through SEO, digital campaigns, events, partnerships and targeted outreach.

• Optimise our marketing systems through the use of AI and automation, initially within Marketing Cloud and Salesforce.

• Collaborate cross-functionally with commercial, product and leadership teams to align messaging and priorities.

• Lead the refresh of our website and oversee consistent application of our updated brand identity and messaging framework.

• Build and present marketing performance reports using data visualisation tools to inform strategic decisions.

• Manage external PR agency relationships and ensure high-quality brand and communication outputs.

• Maintain a high standard for brand detail, creative execution and visual consistency.

• Provide hands-on support where needed to move quickly and deliver results in a scale-up environment.

Key Skills & Experience

• Proven leadership experience in B2B marketing, ideally in payments or SaaS environments.

• Strong understanding of AI-led marketing tools and automation - particularly in segmentation and campaign performance.

• Track record of working with SME audiences via partnership distribution models.

• Deep understanding of SEO, demand generation and digital marketing principles.

• Proficient in Salesforce and Marketing Cloud, with strong marketing operations know-how.

• Highly data-driven - confident in building dashboards, interpreting metrics and presenting insights to senior stakeholders.

• Experience managing a marketing team through a scale-up phase, ideally from early-stage to growth.

• Skilled in working with PR agencies and planning/managing events.

• Strong attention to detail, especially around branding, messaging and visual identity.

• Balanced approach - considered in your thinking but proactive in your execution.

• Comfortable working at pace and switching between strategic leadership and hands-on delivery as needed.

Why join Blink Payment?

• Come on board a fast growing privately owned business

• 26 Days Annual Leave + Bank Holidays

• An additional day of annual leave for your Birthday

• Early finish on a Friday at 3:30PM

• Private Health Insurance (Vitality)

• Access to Perkbox - our flexible benefits portal

• Matched pension contributions up to 6%

• Enhanced maternity/paternity leave

• Frequent company social events + quarterly company off-sites

• Learning & Development Opportunities