Marketing Director - B2B Membership Growth & Strategy

The Opportunity

Unyk Solutions is exclusively partnering with a fast-growing, high-profile membership organisation representing a significant and influential sector of the UK economy, to find their next Marketing Director.

This is a rare chance to join a small, ambitious organisation at the heart of national policy and business conversations - sitting on the Executive Leadership Team and shaping how a growing membership base engages with the brand.

The Role

As Marketing Director, you'll own the full marketing remit for engaging members, corporate partners, sponsors and wider stakeholders - including senior figures at some of the best-known businesses in the UK, government and policymakers, and the media.

You'll lead a small team (Marketing Manager and Marketing & Communications Executive), sit on the Executive Leadership Team alongside the CEO and fellow Directors, and be a genuinely pivotal voice in how this organisation grows its influence and its membership.

Key responsibilities include:

• Developing and delivering the marketing and brand strategy to build recognition and reputation
• Translating member insight into targeted marketing plans that attract, engage and retain members - subscription/membership growth and retention sits at the core of this role
• Owning brand positioning and reputation development
• Leading a new website build and digital-first transformation
• Managing the annual marketing budget
• Driving multi-channel campaigns - digital, print, media, social and direct marketing - to grow awareness and membership
• Building strong relationships with the Board, colleagues and external stakeholders

What We're Looking For

• 10+ years' marketing experience, with at least 3 years in a similar senior/leadership role
• Proven experience in a membership, association, or subscription-based organisation is highly desirable - you understand what drives member acquisition, engagement and retention, and how to market to a defined community rather than a mass consumer audience
• A track record of leading and developing a marketing team
• Strong all-round marketing credentials: content, CRM, social, SEO, email marketing and marketing automation
• Proven experience engaging Board-level, C-suite, B2B and high-net-worth stakeholders
• Commercially astute and entrepreneurial - comfortable in a small, fast-moving organisation where priorities shift and pace matters
• A confident, visible leader who's equally happy setting strategy and rolling up their sleeves

What's on Offer

The opportunity to shape the strategic direction of a growing, influential organisation with genuine national reach - working closely with senior business leaders and playing a direct role in a mission-driven movement. A collaborative, flexible, supportive culture where impact matters more than hierarchy.

Interested? This search is being handled confidentially by Unyk Solutions. Get in touch to find out more.