Marketing Coordinator

Job Introduction

A new opportunity has arisen for a Marketing Coordinator scope, plan, and deliver marketing and communications activities to promote our Talking Therapy services as part of Total Wellbeing Luton.

If you're excited by working in a values-orientated environment to develop content and campaigns that help people to access the support they need, they need then we'd love to hear from you!

You'll be based in our central Luton hub, with some home working available. Reporting into the Central Marketing team, you'll also be part of a wider community of marketing professionals in the organisation.

Role Responsibility

With specific targets to reach for the number of people using the service, you'll need to create communications and execute marketing activities using online and offline channels to drive demand from specific population groups in the community.

You will do this by:

• Identifying who we are targeting and how we are reaching specific cohorts
• Delivering promotional activities to drive an increase in referrals, including community outreach activities
• Creating and executing a content strategy that builds communities and increases workshop registrations
• Creation of messages that resonate with different audiences
• Reporting on activity linked to the communications plan and performance
• Managing and editing the service website
• Social media management and content creation
• Developing local mental health awareness campaigns working alongside the service lead
• Liaising with local authorities/public health/commissioners/healthcare professionals to build relationships and distribute communications
• Highlighting concerns and as appropriate presenting solutions
• Training and upskilling members of the operational and clinical staff to produce their own communications as appropriate
• Attending and contributing to all relevant meetings such as performance meetings and marketing updates

The Ideal Candidate

To be considered for the role you will need to have previous experience of working in marketing or communications, including creating on and offline content, and independently managing social media accounts.

While sector experience isn't necessary, an understanding of the needs of the people we support is preferred.

• You'll be comfortable taking a hands-on approach, writing your own copy, designing your own assets, and presenting your work back to a range of stakeholders
• You're results driven and always look for pragmatic ways to improve against objectives
• You enjoy a high degree of autonomy while being very collaborative and inclusive of people's ideas and perspectives
• You're organised and methodical, with great attention to detail
• You enjoy bringing stories to life in creative and engaging ways
• You're positive, resourceful, and action orientated

About us

As a leading health and social care provider with more than 300 locations across England, we take real pride in the services we offer.

We run all of our services on a not-for-profit basis; instead, we invest every penny back into our services and people. We never stop believing in change for the better, and we work constantly to improve the lives of the people we support.

What Benefits Will I Receive?

We know reward looks different to each person and so whether its ways to make your money go further, a culture supporting recognition and celebration, or opportunities to boost your career - we want to support you in every way we can with our total reward package.

Join our team and discover the comprehensive benefits we offer by following the link below to explore all the exciting perks available to our employees.

Turning Point Benefits

We reserve the right to close this advert early if we are able to appoint to the vacancy before the advertised closing date.

Turning Point

Attached documents

• Marketing Coordinator Profile CN Sept 22 Final.pdf

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