Marketing Consultant

Job Title: Marketing Consultant

Language: Dutch

Location: Mol, VLG, Belgium

Duration: ASAP - 31/08/2025 + possible extension

Job Duration:

The consultant helps us chart a strategic course in a maximum of two months with an emphasis on effective, targeted and customer-centric content distribution. This will be done in co-creation and full transparency with the existing content and digital team and should result in three coherent deliverables:

1. Action plan for content distribution and impact communication 2.0

• Analysis and redesign of the distribution landscape: channels, formats, timing, target groups, media budgets.
• Strategy for increasing visibility, engagement and lead generation in the short and long term.
• Integration of personalization and audience segmentation in distribution.
• KPI framework for reach, impact and conversion.

2. Organisational plan: scalable and efficient digital marcom structure

• Advice on the ideal team structure to organise content distribution in a future-proof way (roles, profiles, competencies).
• In- vs. outsourcing model: what do we build on internally, where do we outsource?
• Integration of the existing team: use strengths, identify growth areas.
• Governance and internal collaboration between digital, content, communication and business.

3. Technology and channel stack for distribution

• Analysis of existing tools and infrastructure (CMS, CRM, automation, analytics ).
• Proposal for an integrated, scalable tech stack focused on distribution and measurability.
• Roadmap with quick wins and structural adjustments.
• Alignment with client ICT

Expectations and approach:

• We are looking for a pragmatic, strategically strong and digitally savvy partner who will carry out this exercise with us in a lean & mean process of a maximum of 8 weeks. The client input will be provided by the marcom team, we expect the partner to have sufficient insight into the economic, social and technological context in which client works in advance so that no desk research is required.
• We expect:
• Co-creative approach, supported by our internal teams.
• Clear planning and delivery times.
• Hands-on workshops and feedback.
• Focus on feasibility, scalability and future-orientedness.
• A final report in the form of a presentation