Marketing Automation Manager

Do you have experience in creating and optimising personalised email and SMS campaigns? Are you an expert in executing omnichannel customer journeys and seeking a new challenge?

If so, you could be the Marketing Automation Manager we are looking for!

About the role

You will bring your expertise and experience of delivering automated omnichannel journeys to send the right message, to the right person, at the right time, in the media of their choice. You will bring your passion for utilising customer data to deliver personalised, targeted customer-centric marketing to deliver business goals.

Your responsibilities will include:

Working with the transformation team to build customer journeys in our new MarTech platform, Adobe, supporting building a bank of digital collateral, migrating existing communications into the new platform and ensuring all marketing activities conform to BHF brand.

Collaborating with internal teams to make the most efficient use of current customer data and how to use it to personalise within communications journeys. Whilst supporting on building audience segments and business rules for customer engagement.

Reporting on performance of communications and translating this information for wider stakeholders, utilising tools to understand conversions and customer behaviours to inform a marketing automation strategy to be shared with digital and other fundraising colleagues.

About you

To excel in this role, you will need:

• Strong understanding of omnichannel principles, alongside data segmentation and personalisation in digital communications
• Experience of integrated marketing automation platforms such as Adobe (desirable), dotdigital, Salesforce or Hubspot
• Proven ability to develop impactful creative and copy and experience designing, developing and delivering automated personalised customer journeys
• Experience of working with large data sets and utilising to improve customers lifetime value
• Skills in analytics and data visualisation tools
• Experience of project management and effectively using tools to support this such as Jira

Working arrangements

This is a blended role, where your work will be dual located between your home and our London office.

At BHF we believe in the power of being together, so our colleagues on blended contracts can expect to spend some time in their office, at least one day each week, on average. The use of our office spaces is driven in part by your role and the activities you need to do. This may vary from time to time, so you will need to work in a flexible way to unlock your best work for our cause.

About us

We value and respect every individual s unique contribution, celebrate diversity, and make inclusion part of what we do every day.

Our Equality, Diversity and Inclusion (EDI) Strategy, Igniting Change , along with our internal EDI group, Kaleidoscope, and a growing number of employee network groups (our Affinity Groups), help us create an environment where all our colleagues and volunteers can succeed.

Interview process

The interview process will be two stages with the first stage scheduled for w/c 26/5.

Please note that this role is known internally as Digital Customer Journey Production Manager